Tourism Toronto promotes MICE through Canada Day

On the occasion of Canada Day, Tourism Toronto Business Events recently hosted a celebratory event for the travel trade fraternity at Taj Mansingh Delhi

On the occasion of Canada Day, Tourism Toronto Business Events recently hosted a celebratory event for the travel trade fraternity at Taj Mansingh Delhi. The Canadian High Commission extended its support as Jess Dutton, deputy high commissioner, along with his colleagues Oscar Jacob and Sanjeev Verma. As the chief guest, Dutton spoke about promoting the destination. Hospitality brand Fairmont Hotel as well as Canada’s national airline Air Canada partnered with Tourism Toronto to showcase their offerings for the Indian MICE market. The evening brought together trade partners such as Cox & Kings, Universal Journeys, U-Tourizmo, JTB tours etc.

Tourism Toronto team visited about 20 offices, meeting trade partners such as Thomas Cook, SOTC, Platinum World Group, Zenith Holidays, Hotel Starwood, Marriot and others for a celebration with their employees.

Speaking on the occasion, Sudarshana Kar, business development manager – MICE, Tourism Toronto, said, “Celebrating Canada Day has now become an integral part of our brand promotions. Each year we look forward to the celebrations as it gives us a chance to meet all our partners and thank them for their efforts in promoting Toronto as India’s preferred MICE destination.”

She further added, “Last year we were able to achieve a growth of over 40 per cent in the number of room nights. To boost this figure, we have now partnered with Air Canada on a joint incentive plan which Indian MICE sellers can strongly benefit from.”

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