As part of its ‘Developing Destinations’ initiative to promote tourism, environmental friendliness, public participation and healthy living, The Lalit Suri Hospitality Group in association with District Sports Council and Cycling Association, Bekal, recently organised a cycle rally – ‘The LaLiT Cycle-on’.
Approximately 500 bicycle riders which included both male and female participants in the age group of 14-years and above joined the race. The event commenced at The Lalit Resort & Spa, Bekal and finished at Bekal Fort, going via Melparamba Masjid, Palakkunnu Temple, Kottikulam School and Palikara Church covering a distance of 18 km. The winners were awarded with cash prizes at an award ceremony held at Bekal Fort.
Commenting on the event, chairman and managind director, Dr Jyotsna Suri said, “We believe in developing destinations and not just hotels. Therefore, every initiative which we organise, always has participation of the local community and their strategic support. Such initiatives help to draw attention towards the destination thereby, giving a boost to the regional tourism and bring prosperity to the region. Keeping in line with the tradition, the ‘Cycle-on’ is organised every year not only to encourage local participation, but also to promote the overall health and well being of the people concerned. The route covers all major landmarks in Bekal, showcasing the city’s diverse and rich cultural heritage and scenic beauty.”