Super Bowl dark advertisement causes Twitter outrage

By: | Updated: February 2, 2015 3:09 PM

An advertisement by an insurance company shown during Super Bowl has evoked Twitter outrage for being too dark and depressing.

Super Bowl, Super Bowl advertisement, Super Bowl Twitter, Super Bowl twitter outrage, Twitter, Twitter outrageNew England Patriots tight end Rob Gronkowski hoists the Vince Lombardi Trophy after defeating the Seattle Seahawks in Super Bowl XLIX at University of Phoenix Stadium. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

An advertisement by an insurance company shown during Super Bowl has evoked Twitter outrage for being too dark and depressing.

Nationwide Insurance ran a commercial that featured a kid talking about how he’ll never be able to get married or travel the world with his best friend because he died in a household accident, reported E! online.

“I couldn’t grow up,” the cherub-faced little boy says to the camera. “Because I died from an accident.”

Check out the Super Bowl Nationwide Insurance video:

Katy Perry performs during halftime of NFL Super Bowl XLIX football game between the Seattle Seahawks and the New England Patriots Sunday, Feb. 1, 2015, in Glendale, Ariz. APKaty Perry performs during halftime of NFL Super Bowl XLIX football game between the Seattle Seahawks and the New England Patriots Sunday, Feb. 1, 2015, in Glendale, Ariz. AP

Immediately after the advert was screened, twitter was abuzz with criticisms..

“Thank you, Nationwide, for the most horrible Super Bowl ad ever,” one posted, while another said, “Hope you guys are having a great day. Did you know your kid is probably gonna die soon? Enjoy your nachos & funeral planning!” – Nationwide.”

“Thanks Nationwide. We were all in danger of having a fun Sunday,” read a tweet.

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