FHW Staff – Mumbai
Sula Vineyards, one of the biggest Indian wine producers has introduced their new live music property, Sula Sessions in association with Asahi, Japan’s first Dry Beer, imported to in India by Sula Selections – the import arm of Sula Vineyards. With this, Sula Vineyards aims to provide an opportunity to some of the finest performers in the country to showcase their talent. Sula Sessions will be held once a month at prime venues in Pune and Bengaluru featuring the best artists and bands on the scene exclusively curated by Ryan Sadri and his team at New Clear Ideas. Over the next six months one will see the best performers come together to form a live band, the “Sun Collective” that will debut at the upcoming SulaFest 2016.
Speaking at the occasion of this launch, Shraddha Nathani, AVP – marketing, Sula Vineyards said, “Through SulaFest, we have curated the best of international and Indian bands over the past eight years. Sula Sessions aims to further reinforce this already existing stronghold whilst giving a platform to some of India’s best talent. We want these live music nights to bring together music lovers, wine enthusiasts and gourmands from all walks of life to create a synergy that will make way for exciting collaborations. Finally, the creation of the “Sun Collective” is poised to be an important milestone for Sula Vineyards.”
Ryan Sadri, partner, New Clear Ideas said, “We at NCI are excited to partner with Sula Vineyards who has organically evolved into a huge supporter of the music scene in India. Sula Sessions will create a much needed platform for high quality live music experience both for the artists and audiences alike, on a monthly basis in Pune and Bengaluru. These events will create great momentum in build up to their annual flagship property Sulafest and provide Indian bands/artists a quality platform to spread their music.”