Starwood extends global partnership with Mercedes AMG Petronas

Updated: November 04, 2014 7:30 PM

Starwood Preferred Guest (SPG), loyalty program from Starwood Hotels & Resorts Worldwide, has announced a two-year extension of its partnership with the Mercedes AMG Petronas Formula One Team

FHW StaffMumbai

Starwood Preferred Guest (SPG), loyalty program from Starwood Hotels & Resorts Worldwide, has announced a two-year extension of its partnership with the Mercedes AMG Petronas Formula One Team. SPG officially launched the new global partnership at the start of Formula One’s 2012 European season and after three successful years together the two partners have now announced that their relationship will continue ahead of the United States Grand Prix.

Mark Vondrasek, senior vice president, distribution, loyalty and partnership marketing, Starwood Hotels & Resorts Worldwide, said, “From one-of-a kind views of the pit lane to meeting the drivers in incredible destinations, the unique and exclusive experiences we have offered as a result of this partnership have helped drive SPG Members’ excitement for this popular sport. Our extended collaboration with the Mercedes AMG Petronas Formula One Team enables us to continue creating memorable moments for our SPG guests, feeding their passion for this world-class sport.”

Considered the most prestigious form of motor racing in the world, Formula One consists of a series of races known as ‘Grands Prix’ held on purpose-built and street circuits. Through this partnership with Mercedes AMG Petronas, SPG has been able to offer its members unique access to experience exclusive Grand Prix events and in incredible destinations too, such as Spain, Monaco, Singapore, Brazil, Abu Dhabi and more.
Toto Wolff, head, Mercedes-Benz Motorsport, commented, “We are delighted to have extended our partnership with Starwood Preferred Guest for a further two years. Not only have our team enjoyed the benefits of staying in some wonderful Starwood properties as we follow the Formula One calendar around the globe but we can see the tangible benefits reflected in the excitement and enthusiasm of the SPG members who join us over the race weekends for their exclusive experiences. Knowing that our association with SPG has helped to drive the success of their membership programme is very satisfying and we look forward to more successful seasons together.”

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