Singapore Tourism Board, MasterCard team up to launch new campaign

MasterCard and Singapore Tourism Board (STB) recently announced a new campaign to entice Indian travellers

MasterCard and Singapore Tourism Board (STB) recently announced a new campaign to entice Indian travellers. The initiative was launched through a new digital campaign, #FulfilAPromise, featuring Indian actors Anil Kapoor and Sonam Kapoor. With this collaboration, MasterCard and STB will target Indian travellers to promote Singapore as a preferred travel destination this holiday season.

“With summer vacations on the anvil, consumers in India get ready for the upcoming holiday-travel season. We wanted to bring the best of experiences for our cardholders. We are excited to strengthen our partnership with the Singapore Tourism Board to enhance the experience for visitors to Singapore. Through the campaign, cardholders will stand a chance to win a grand prize vacation in Singapore,” said Parag Bhatnagar, vice president – marketing, South Asia, MasterCard.

The recent MasterCard Asia Pacific Destinations Index (APDI) revealed that Asia Pacific cities have increasingly dominated as the fastest growing and most visited destinations in the world. Singapore was ranked the second top destination by arrival in Asia Pacific in terms of arrivals, total night stayed and in total expenditure. MasterCard aims to delight its Indian cardholders with exclusive experiences and privileged access.

Chang Chee Pey, executive director, STB, said, “India is an important growth market for us. Having seen a steady increase in tourist numbers from India over the last decade, we crossed the million mark in terms of Indian visitor arrivals in 2015. We want to continue to make every trip to Singapore a memorable one, and are excited to partner with MasterCard to provide exclusive privileges to Indian travellers to enhance the Singapore experience.”

As part of the campaign, MasterCard invited its cardholders to submit entries on the MasterCard India and/or Singapore Tourism Board Facebook page by sharing their stories on the promises they have made to their families and how they would like to fulfil these promises in Singapore. The campaign will be held till May 6, 2016. One grand prize winner of the campaign will get a curated stay experience in Singapore and 10 minor reward winners will be awarded with a three night’s getaway in Singapore.

Echoing his thoughts, Anil Kapoor, said, “I am delighted to be a part of the campaign as it easily captures the struggle of working parents and their responsibilities towards their families. The campaign is a gentle reminder to all the parents who are busy with their work life and are unable to keep up their promises they make to their families.”

“As a kid, I remember how disappointed I felt when a much awaited vacation was cancelled due to my father’s busy schedule. The campaign will make the working parents realise that before it’s too late and you regret what you have missed with your family, it’s time to make each moment count and fulfil the promises you have made to the people you love,” added Sonam Kapoor.

According to STB’s data, Singapore received over one million Indian travellers last year, an increase of 7.4 per cent from 2014.

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First published on: 19-04-2016 at 13:01 IST