Three years of Arvind Kejriwal government: An advertisement campaign to celebrate the three years of Arvind Kejriwal government in Delhi is stuck in a bureaucratic stranglehold.
An advertisement campaign to celebrate the three years of Arvind Kejriwal government in Delhi is stuck in the bureaucratic stranglehold. And the reason is surprising. The ad campaign, which is stuck over a reference to “seen and unseen” forces, features a Shah Rukh Khan starrer ‘Om Shanti Om’ movie-like dialogue.
Just like the popular dialogue of the film – “Agar kisi cheez ko dil se chaaho to puri kayanat usey tumse milane ki koshish mein lag jaati hai (If you wish for something by heart then the entire universe tries to help you get that thing) – the dialogue in the ad by Kejriwal says all “seen and unseen” forces help when someone walks on the path of truth and honesty.
“When you walk on the path of truth and honesty, all seen and unseen forces of the universe help you,” says Kejriwal in the video.
While there is nothing literally wrong with the dialogue, officials are in a fix about whether to approve the ad or not. This has miffed Kejriwal.
Officials have objected to the ad on the basis of a Supreme Court guideline which says all facts in an advertisement should be checked and cleared by the departments concerned. The officials are, however, in a spot on how to verify the “seen and unseen” forces!
On Monday, the Delhi CM had called a meeting of senior officials to inquire about the status of the ad campaign, which was expected to go live from today, sources said.
They added that heads of different organisations have denied certification to the ad campaign as they were “unclear about which department would clear it”, PTI reported.
Sources said Kejriwal expressed his “displeasure” over the attitude of officers in clearing the ad campaign.
The TV ad campaign shares information about the works undertaken by the Kejriwal-led AAP government, especially in health and education sectors, in the last three years. The campaign also talks about the hurdles faced by AAP government since 2015.
The AAP government completes three years in office on February 14.