In order to a give a boost to the Beti Bachao, Beti Padho (Save girl child, educate girl child) and to honour Sakshi Malik’s performance in Rio Olympics, Haryana Chief Minister ML Khattar on Wednesday announced that she will be made the brand ambassador of the initiative. Malik will also be honoured with a cash reward of Rs 2.5 crore for her bronze medal by the Haryana state government.
Malik secured a bronze medal at the Rio Olympics 2016 in 58 kg free style wrestling. On her arrival at the airport, Malik said, “It’s a great feeling, the reception I got was amazing. It’s a proud moment for me.“Poore Hindustan ne mera saath diya hai, main sab ko thank you kehna chahti hun (The whole country has supported me, I want to thank everyone for it).”
While the medalist was received with a grand welcome, ahead of her arrival she tweeted Aa rahi hoon main, apne des apne ghar! (I am coming back, to my country, to my home).”
Aa rahi hoon main, apne des apne ghar! ?? pic.twitter.com/tCd5ZSsRLi
— Sakshi Malik (@SakshiMalik) August 23, 2016
In order to generate awareness and to improve welfare services for women, Centre launched the Beti Bachao, Beti Padhao scheme with an initial corpus of Rs 100 crore. It was launched in October 2014 in order to deal with the declining sex ratio. The scheme is often associated with #SelfieWithDaughter which gained much popularity worldwide. The campaign has reported success in some parts of India. In 2009, it was reported that in Gujarat, rates of female births increased from 802 to 882 for every 1000 male births. Beti Bachao activities was cited for this improvement.