Work hard, party harder, build business, make connections, lose weight, lead a healthy life, spend more time with family, catch up with the self —new year is all about making resolutions and setting new goals. Team Brandwagon asks industry honchos what they aspire to accomplish in 2015.
* Rise above the self
Piyush Pandey, Executive chairman & creative director, Ogilvy & Mather India and South Asia
For year 2015, all of us must aspire to do every bit we can to contribute to the ‘Clean India’ or ‘Swacch Bharat’ campaign. We must do all we can to save energy. All of us must resolve to be warm to each other regardless of religion and other such narrow parameters. We must all aspire to be happy people. Most of these goals are high up on my agenda. I am going to contribute all I can towards the Swacch Bharat campaign and I will do my bit to save energy. I will contribute in every way possible to promote warmth and respect among fellow citizens. While advertising is my passion, I intend to move beyond the narrow goals of achieving professional success and aspire for a better life for self and my fellow citizens.
* Showing them the way
Kunal Bahl, Co-founder & chief executive, Snapdeal.com
Enterprise and entrepreneurship is the motto for us for 2015. This year, I see ourselves creating a network of 2,50,000 online entrepreneurs from across the country, empowering and expanding their reach through Snapdeal’s marketplace platform.
* I, me, my world
Prashoon Joshi, Executive chairman & chief executive, McCann World Group India
The start of a new year indicates the beginning of a new day in our life. As it is all about starting a new chapter, this year I would like to catch up on reading. Due to very hectic work schedule I am no longer able to spend as much time reading as I would like to. Also this year I would like to soak up life a bit more. 2015 is the year when I would like to spend more time catching up with friends and family.
* Make new connections
Kavin Bharti Mittal, Founder & chief executive, Hike Messenger
In 2015, we’re going to further localize Hike and not just in terms of content but go really deep in the market and solve more problems local to India. Our mission is to Bring India Online and give them reasons to stay connected. This year we expect to make an even bigger stride towards that.
* Business matters
Rohit Gupta, President, Multi Screen Media
I haven’t really set any personal goals this year. For me, achieving my business targets is sacrosanct. We aspire to make the Indian Premier League a far bigger success than last year. It is really a goal close to my heart. Besides, in 2015, I hope to grow the network business (advertising revenues) by at least 20%.
* Adding more colour
Raj Nayak, CEO, Colors
On the personal front my resolution for the new year is to try and lose some weight , pay more attention to my health , and spend more time with my family. On the work front, I will continue with the innovation in content and experiment with new ideas to ensure that Colors lives up to its promise of delivering differentiated, cutting edge content that delights our viewers and advertisers.
* On the phone, always
Pranay Chulet, Founder & chief executive, Quikr
My new year resolution is simple: To completely give up my laptop and use only my mobile. People like us are always in a dual usage mode. To some extent desktops, laptops etc will always be there, but I want to see the world from the eyes of the hundreds of millions of mobile only internet users that India will create in the next few years. You don’t want to be where the puck is right now, you want to be where it is going.
* Dil maange more
Raheel Khursheed, Head of news, politics and government ,Twitter India
‘Do more’ is my mantra for 2015. Be it taking care of my health or devoting more time at more, it will all along be doing more and getting better results this year. Besides, as social media becomes a journalist’s best friend, the objective in 2015 is to make Twitter in India central to news and politics through various partnership.
* Living it up
R Balakrishna, Film-maker, chairman & chief creative officer, Lowe Lintas
I DON’T believe in setting goals. Resolutions are most often broken than not. However, I will live well through the year and make the most of it.
* Like it or not
Ajay Kakar, Chief marketing officer – financial services, Aditya Birla Group
THE INDIAN market has a rather immature attitude towards digital. We want every campaign of ours to go viral. We are obsessed with the “likes” on Facebook. Our moods go up and down according to the like and dislike thumbs we see on our pages. All this needs to stop in 2015. We need to grow in terms of our attitude towards digital. I hope 2015 inspires more mature and solid engagement instead of superfluous involvement with the digital medium and we look beyond the virals and likes and dislikes. Professionally, it is my resolution for 2015 to explore and engage with the digital at a deeper level and create lasting success stories for my brand.
* Bring them together
Lara Balsara, Executive director, Madison World
My foremost goal for 2015 is to have more collaboration among various units and divisions of Madison World including Madison Media, Madison Out-of-Home, Mates, public relations and others. A better connected and organised business will benefit our clients, too. We would also like to put more emphasis on digital integration within the master media plan and digital elements in all plans including television, print and radio.
* Stepping Up
Punit Goenka, Managing director & chief executive, Zee Entertainment Enterprises
AT ZEE, we are continuously striving towards achieving our Vision 2020 goals. With the shifting preferences of a dynamic consumer landscape, our aim is to further strengthen our leadership across multiple audio-visual platforms in 2015. On the personal front—this year, I want to work towards maintaining a healthier and more balanced lifestyle, starting with a goal of achieving 10,000 steps per day.professional success and aspire for a better life for self and my fellow citizens.
* Past, Present and Future
Neeraj Kakkar, Chief executive, Hector Beverages
There is lots do this year. I am a great lover in history. During my stay in the US, I read up the entire American history. I have not been able to ready much about the Indian history. Soaking up the Indian history is on top in my to-do list for 2015. Taking care of fitness is also high up on the list. I have participated in many marathons and this year apart from entering more numbers of marathons, I would also like to increase my running time. Secondly, through our program ‘hope floats’ we urge children to make paper boats and for each boat we pay Rs 20 for their education. This year, we would like to reach out to more children through this initiative. Professionally, I would like to focus on growing and expanding the drinks range under the brand Paper Boat. In addition to launching 10 new variants, we will expand our presence in the international market. So far, we export Paper Boat to the Indian diaspora through Indian outlets in five countries including the US, UK, Canada, Australia and UAE. This year we plan to expand our distribution by tying up with bigger retail outlets such as Wal-Mart, Tesco, Asda, etc. Simultaneously, we will also enhance our presence in the Indian market. Currently, Paper Boat is available in top 10 cities and this year. we will be expanding our presence in 10 more cities.
* New stories
Subhash Ghai, Film producer, director & founder, Whistling Woods International
The film industry in 2015 will see a lot of new young talent enter and cause a stir. We have already seen the beginnings of this in 2014 where young directors with fresh perspectives left a mark. We also saw a new crop of talented young actors begin successful careers both in lead roles as well as in strong character parts. Content is firmly king for the industry and I expect good stories with good messages to leave a strong impression in the year ahead. As for me the filmmaker, I am always looking for inspiration and I have so many stories to tell; you never know when the next announcement is going to happen. We have set lofty goals for Whistling Woods International (WWI). Education. Skill development is a priority sector for the new government and WWI is leading the way in media education in India. Being Asia’s largest film school, we have established ourselves in the Indian as well as international markets. The next step is to take the brand across the country and into new areas.
* Healthy, ….and wise
Santosh Padhi, Co-founder & chief executive, Taproot India
This year, I plan to actively work towards a healthy body and a healthy mind. I would also like to experiment a lot more and come up with breakthrough ideas. I would want to produce at least three pieces of really “edgy” creative work. Advertising professionals tend to play it safe. I would like to experiment with bold ideas and concepts which have a certain amount of risk attached to them. On a personal front, I would like to spend more time with my kids this year. 2015 will be all about family and good creative work.