Aberdeen Asset Management has come out with a report titled "India: The Giant Awakens", which is not only well researched but also very appealing.
When we think of a research report, boring graphs, data, a dull background with black and white text come to our mind. But, what if we tell you that a research report can be quirky, scenic and colourful too? Yes, Aberdeen Asset Management has come out with a report titled “India: The Giant Awakens”, which is not only well researched but also very appealing. The report has 11 chapters and each one of them begin with a big image and a quote from a famous person. The report opens with a quote from Mark Twain and talks about the history of India. After that it talks about the present scenario and this quote can very well sum up where India stands. “India’s massive pool of human capital bodes well for future growth. The US government forecasts that India will be the third largest economy by 2030, behind the US and China but ahead of Japan.”
The chapters are, Full circle a history lesson, Modi’s moment, Make in India, Working the land, The IT crowd, Simplifying tax: It’s complicated, Fixing corporate India, broke banks, Rajan to the rescue, looking outwards and Goading the elephant. Under these eleven chapters the report goes on to cover almost all the important topics associated with the country. The usage of images is very powerful. For example, in the chapter the IT crowd, the image of village women holding tablets and mobile phones is used, which itself tells us that India is no more a backward country with women holding brooms in their hands, it is progressing. It is also an image that clearly tells us how the ‘Digital India’ campaign has managed to penetrate and touch the lives of people from all economic backgrounds. The chapter broke banks has an image of Rs 50 note with Gandhiji smiling as if he is smiling at the condition of our banks. From the image of god, to art and sculpture all the images are not only beautiful but also meaningful.
The report ends with the quote “All eyes will be on India as the giant awakens”. And, soon it will be a reality!