OYO has signed an MoU with the Uttarakhand Tourism Development Board (UTDB), to develop tourism-related hospitality ecosystem in the state. OYO will leverage its expertise in transforming and standardising hospitality real estate units and make local homestays better equipped to suit the need of visitors and tourists. In first phase of this alliance, OYO has standardised 15 homestays registered with UTDB. The standardisation process will be followed by listing and marketing these properties on OYO’s channels.
Abhinav Sinha, chief operating officer, OYO, said, “We are proud to partner the efforts of the Uttarakhand Government in building a tourism-friendly infrastructure, while sustaining local communities. The pace of our efforts is aligned towards ensuring that while infrastructure is upgraded and standardised, the local ecosystem is not disrupted.”
Shailesh Bagauli, CEO, UTDB, commented, said, “We are confident that OYO’s expertise in standardising and marketing large inventories will drive immense value to this partnership. We look forward to our joint efforts contributing to increased tourist influx and a better stay experience for visitors to Uttarakhand.”
Uttarakhand, a preferred destination for families and adventure-travellers, is also a focal point for pilgrims on the Char Dham Yatra. OYO-standardised homestays are located in key towns like Dehradun, Nainital, Mussoorie, Haridwar and Haldwani. Unlike typical homestays, these properties are equipped with standardised OYO amenities, such as flat-screen TV, free Wi-Fi and complimentary breakfast as well as CCTV cameras.
OYO previously collaborated with tourism development corporations of Telangana and Kerala, as well as the Government of Andhra Pradesh and Confederation of Indian Industry’s (CII) Tourism and Hospitality Skill Council for skilling of hospitality staff.