The third edition of the month-long India Grape Harvest – Vine and Wine Festival, which took off at the start of the February, is drawing more interest from overseas visitors.
At least five delegations of the overseas wine aficionados from France, Germany, South Korea and Japan have already visited the fest and more such delegations are expected to come, the organisers of the event told FE.
Promoted by a bunch of wine entrepreneurs who have formed a Special Purpose Company (SPV) under the name of Nashik Valley Wine Cluster to avail benefits from the central government for industry clusters, the festival stretches into weekends over the month. The festival has been organised in association with the Maharashtra State Tourism Development Corporation ( MTDC) with support from the All India Wine Producers Association, says Jagdish Holkar, former president of the Association, former chairman of the Indian Grape Processing Board ( IGPB) and presently one of the promoters of the SPV.
Holkar said that interest in Indian wine is growing and with the tie-up with MTDC, the interest among overseas visitors has been growing more. There were two delegations from France, one each from Korea and Japan and Germany, he said. The organisers have been promoting the festival through Trans Asia Chamber of Commerce and the Maharashtra Chamber of Commerce. These chambers have been helping us reach out to a wider audience, he said, adding that the festival promoters have written to all major embassies and consulates inviting them to the festival. The German delegation was part of the Mumbai-Stuttgart meet and the Koreans and Japanese had come through MTDC, he said.