Chennai-based online match-making company Matrimony.com on Monday said it has obtained an interim injunction against Kalyan Matrimony, owned by Kerala-headquartered Kalyan Jewellers, from the Madras High Court, for infringement of its well-known trademarks TamilMatrimony, TeluguMatrimony, KeralaMatrimony and KannadaMatrimony through the Google Adwords Programme and in the Search Engine Optimisation (SEO).
The company, whose flagship brand is BharatMatrimony, has also obtained another interim injunction from the high court against a few other violators who have domain names similar to the trademarks of Matrimony.com brands.
The injunctions have been obtained against Bharatmatrimony.org, reddytelugumatrimony.com, telugumatrimony.org, vanjaritelugumatrimony.com, snkeralamatrimony.com, lltelugumatrimony.com as well as against a mobile app called Bharatcommunitymatrimony, the company said in a statement.
The company’s move comes close on the heels of some matrimony service players trying to create confusion in the minds of people by misusing trademarks of Matrimony.com in their domain name, descriptions on their websites, in Google SEO & Search Engine Marketing (SEM) andon the App Store.
The company chose legal action to protect its trademarks and misrepresentation of the company’s brands which have earned tremendous goodwill and brand reputation spanning two decades.
“We are pursuing legal action against those who deceptively use names similar to our trademarks and attempt to ride on the goodwill and the reputation of our long-standing brands, on which we have invested heavily over the past two decades,” said S Ravichandran, general manager (legal & regulatory) at Matrimony.com.
Reacting on the matter, a spokesperson for Kalyan Matrimony said later in the day: “We are in receipt of the pleadings filed by Matrimony.com before the Madras High Court claiming relief against Kalyan Matrimony.com. At the onset, the contention of infringement is vehemently denied. Matrimony.com had earlier sent a legal notice alleging infringement which was replied to in detail, setting forth the correct facts. It appears that in spite thereof Matrimony.com have chosen to file the present proceedings and take an interim injunction. The same shall be defended by Kalyan Matrimony in accordance with law.”