PM Modi congratulated Bilal Dar, an 18-year-old ragpicker from Kashmir who has been made the brand ambassador of the Srinagar Municipal Corporation (SMC).
Mann Ki Baat: Prime Minister Narendra Modi today addressed the nation through the 36th edition of his popular ‘Mann Ki Baat’ radio programme where he spoke on various issues including people to share their views on the Narendra Modi App and My Gov Open Forum. One of the main highlights from his speech marking the third anniversary of his radio show was his pitch to boost the cleanliness drive in the country. Citing an example to the nation, PM Modi congratulated Bilal Dar, an 18-year-old ragpicker from Kashmir who has been made the brand ambassador of the Srinagar Municipal Corporation (SMC). Bilal has devoted himself to the cause and cleaned around 12,000 kg waste annually. “Congratulate 18-yr-old Bilal Dar, who has been made brand ambassador for cleanliness by Srinagar municipal corporation,” PM Modi said during his Mann Ki Baat speech.
According to a report by Hindustan Times, Bilal who is a resident of Bandipora district has been removing plastic trash, used bottles and shoes from the Wular lake and sells it for around Rs 150-200 per day. The report also stated that as a brand ambassador of the SMC, Bilal has been reportedly given a special uniform and a vehicle to go and meet people and make them aware of the cleanliness drive.
Talking about his new post, Bilal told Hindustan Times, “I am very happy. I will go around as the brand ambassador and tell people that if we keep our surroundings clean and follow garbage disposal mechanism, it will benefit all.”
During his address, PM Modi also thanked media for the support in spreading the message of cleanliness across the country. He also stated that fortnight from September 15 till Gandhi Jayanti is being celebrated as ‘Swachhta Hi Seva’. PM Modi’s cleanliness campaign has been supported by several celebrities including Bollywood superstar Rajinikanth, Akshay Kumar, Amitabh Bachchan, Anushka Sharma and others.