In a bid to turn around the fortunes of fair price shops and get some lucrative business for them, Madhya Pradesh Chief Minister Shivraj Singh Chouhan on Friday suggested they should start selling Patanjali Products at such shops in the state.
“We want to convert fair price shops into multi-utility shops; they will benefit from associating with Patanjali products,” Sarang said. There are more than 16,500 fair price shops in the state’s 51 districts. In addition, there are thousands of cooperative societies that, too, can stock Patanjali products,” said Minister of State for Cooperatives (independent charge) Vishwas Sarang in a conversation with The Indian Express.
Patanjali, started by yoga guru Ramdev and his aide Acharya Balkrishna, sells a wide range of mineral and herbal products. Recently, Balakrishna stepped into the Hurun India Rich List with a wealth of Rs 25,600 crore (around $3.8 billion). “Yoga Acharya’s Patanjali took the market by storm and is eating away market share of other multinational FMCG’s. Patanjali registered a turnover of Rs 5000 crore and expects to hit Rs 10,000 crore in 2017”, says Hurun India Rich List report.