Reliance Jio’s launch and its offers have made quite an entry in the telecom sector, but what has grabbed more eyeballs is Prime Minister Narendra Modi endorsing the brand. On Friday, two leading newspapers featured an advertisement where PM Modi can be seen promoting Reliance Jio. While Delhi Chief Minister Kejriwal was quick to train his guns on this, RJD chief Lalu Prasad Yadav too mocked him for it.
Taking to Twitter, Lalu in Hindi said, “What will the poor eat? Atta (flour) or data? Data is cheaper, atta is dearer. This is their definition of changing the country. Since we are on this topic, please explain who will solve the problem of call drops”.
गरीब डाटा खायेगा या आटा? डाटा सस्ता,आटा मंहगा
यही इनकी देश बदलने की परिभाषा है।लगे हाथ ये भी बता दो, काल ड्रॉप की समस्या कौन सुलझाएगा?
— Lalu Prasad Yadav (@laluprasadrjd) September 3, 2016
Meanwhile, AAP convenor Kejriwal tweeted,”PM as Mr Reliance.” Referring to Bharat bandh that was observed on September 2, he further tweeted in Hindi, “Modi ji, continue modelling for Reliance. The labour will teach you a lesson in 2019.”
The Emblems and Names (Prevention of Improper Use) Act, 1950 was enacted to prevent the improper use of certain emblems and names for professional and commercial purposes. As per Clause 3 of the Act, “Notwithstanding anything contained in any law for the time being in force, no person shall, except in such cases and under such conditions as may be prescribed by the Central Government use, or continue to use, for the purpose of any trade, business, calling or profession, or in the title of any patent, or in any trade mark or design, any name or emblem specified in the Schedule… without the previous permission of the Central Government…” The Schedule includes the “name or pictorial representation” of the Prime Minister as part of it.
Taking the above clause into account, Congress leader Ajay Maken said, “There are certain norms for displaying photo of the Prime Minister in an advertisement. As a former Union minister, I am aware that prior permission has to be taken. Had Reliance taken permission from the PM or the PMO?”
Through its ads, Reliance Jio had dedicated the launch to Modi government’s Digital India project which aims at making the entire country digitally empowered by improving the technological infrastructure and internet connectivity.