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Prasoon Joshi gets Padma Shri award...

Published: February 3, 2015 12:25 AM

Prasoon Joshi gets Padma Shri award

Prasoon Joshi, CEO and chief creative officer of McCann Worldgroup India, has been awarded the Padma Shri by the Indian government for his contribution in the field of art. Apart being one of the most respected ad professionals in India, Joshi is also a writer, poet, lyricist and screenwriter. He has also written the lyrics for Prime Minister Narendra Modi’s ‘Swachh Bharat Abhiyan’ in 2014, and was also part of the creative team behind the Bharatiya Janata Party’s advertising campaign for the 2014 Lok Sabha polls. “When years of hard work gets recognised especially by the government, one feels humbled and motivated. This honour is the most special because it would mean a lot to my parents and elders in the family and make them happy,” Joshi said in a statement.

Ogilvy & Mather India rejigs senior management team

Ogilvy & Mather India has announced a new management structure with Kunal Jeswani promoted to the post of chief operating officer, Hufrish Birdy to chief financial officer and Kawal Shoor to national planning director. Hephzibah Pathak will assume the role of global clients’ director.
The India board is being expanded with the nomination of Jeswani, Rajiv Rao (national |creative director), Navin Talreja (president – Mumbai and Kolkata geography head), Hufrish Birdy as additional directors. Currently, the board comprises Piyush Pandey, SN Rane, Madhukar Sabnavis, Poran Malani, Hephzibah Pathak, Miles Young, Paul Heath, Paul Cocks and John Goodman.

Saujanya Shrivastava is CMO of Make MyTrip

Online travel company MakeMyTrip has appointed Saujanya Shrivastava as chief marketing officer. He will be responsible for leading marketing initiatives across MakeMyTrip business-lines and group entities. His key focus areas at MakeMyTrip will involve strengthening brand-association with leisure travel, establishing leadership on the Mobile platform and driving customer-engagement and loyalty.
Shrivastava joins MakeMyTrip from Bharti AXA Life Insurance where he was the CMO. Prior to that, he led sales and marketing at FutureBazaar.com. He was also the custodian of PepsiCo’s flagship brand “Pepsi” where he built youth-marketing platforms through associations with ICC, BCCI and sportsperson-endorsements.

Hike introduces free calls over 2G, 3G and Wi-fi

Hike, India’s only homegrown chat application, has introduced free ‘Hike Calls’. The introduction of this feature will allow Hike users to call each other for free, over 2G, 3G and Wi-Fi and across the globe in over 200 countries. The introduction of Hike calls has come in within a month of Hike making its first acquisition – a free calling app – Zip Phone. Commenting on the launch, Kavin Bharti Mittal, founder and CEO, Hike Messenger, said, “India is a very cost sensitive market and as a result we’ve ensured that our service is extremely efficient on data. It means our users can pack in more minutes per MB when calling on Hike. We’ve made Hike’s free calling service available globally in over 200-plus countries.”

Lowe Lintas gets a thumbs up from Ad Age

On a roll since January 2014, when it was declared the Effie Agency of the Year, Lowe Lintas + Partners followed it up right through the entire year with impressive performances at APAC Effies, Tambuli Awards, Cannes Lions, AME, Jay Chiat, WARC , Campaign APAC and many more. And now, 2015 too seems to have started off with a bang – being declared by Ad Age as Runner Up “2015 International agency of the Year”.
Michael Wall, Global CEO, Lowe and Partners Worldwide said, “Our Indian agency certainly merits this recognition. Their work is brilliant. And they deliver in one of the most complex and competitive markets in the world.”

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