Good things brewing

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Updated: January 04, 2016 2:52 PM

It will not be wrong to say that 2015 has ended with a bang, quite literally

20151231eh02It will not be wrong to say that 2015 has ended with a bang, quite literally. It was the Marriott first followed by AccorHotels. Titan brands in the global hospitality space have made a clear statement that survival goes in sync with collaboration, hence it is prudent to acquire a mega brand to strengthen one’s future. November saw the Marriott-Starwood marriage and December witnessed the Accor-FRHI merger. M&As seem to be the set formula for success. Both statements disclosed by the Marriott and AccorHotels sound similar, the objective is to strengthen the luxury portfolio. This fact clearly signifies that the business of luxury and high-end business tourism is predicted to witness an upsurge. FRHI with its three top-of-the-line offerings – Fairmont, Raffles, and Swissotel – will surely give the AccorHotels further boost in the luxury segment. The early part of 2016 will go into decoding the mega mergers that 2015 witnessed and how it will finally work to the benefit of both parties. As we stand today, India does not seem to be affected yet, as compared to countries where these brands are headquartered. There are constant whispers in the corridor regarding other brands merging for the common good, however the policy today is to wait and watch.

The World Travel & Tourism Council, India Initiative (WTTCII) has appointed the office bearers for 2016, bringing a right mix of a Public Private Partnership (PPP) synergy to its leadership. The council aims to work with a new focus to achieve a better tourism environment for India. However at WTTCII, the overused word PPP has added another P, which is People, termed as Public – Private – People Partnership (PPPP). With a hospitality thought leader and a bureaucrat who is a doer, there is a lot one can expect out of the Chopra-Lohani leadership in 2016.

So finally good things are brewing (like our Beer special issue) to welcome 2016. Therefore on a positive note, we would like to wish all our readers and associates a pleasant and progressive 2016. See you at FHW Mumbai in January 2016.

Reema Lokesh

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