People have also reacted angrily to the ad on social media.
An advertisement promoting consumption of meat featuring the Lord Ganesha has sparked a protests among the Hindu community in Australia. In the advertisement, Lord Ganesha can be seen sitting around a dining table and feasting on Lamb meat along with other deities including Buddha, Jesus, Thor and Zeus. The television commercial released by the Meat and Livestock Australia (MLA) on Monday says, “to lamb, the meat we can all eat.” As per the report by PTI, the ad was already been referred to Australian Standards Bureau before its release.
However, soon after the commercial appeared, the Hindu community in Australia vented its fury and demanded the withdrawal of the advertisement. People have also reacted angrily to the ad on social media. As per the report, Indian Society of Western Australia spokesman Nitin Vashisht said the Ganesha ad was insensitive. ABC News quoted Vashisht as saying, “He is shown as … eating lamb and looking for a new marketing strategy for himself. [That] is really very insensitive to the community”.
Following the controversy, Andrew Howi, the Group Marketing Manager of MLA, in his statement said that the marketing drive was aimed at reaching more consumers by making lamb more relevant to a diverse, modern Australia. As per the report by PTI, Howi further explained that the campaign continued under the ‘You Never Lamb Alone’ banner and showed no matter your beliefs, background or persuasion, everyone can unite over lamb. “We know that lamb has been the meat that brings everyone together for decades, and what better way to celebrate the product than over a modern spring barbecue,” Howie said. He added, “Ultimately, our marketing activities are designed to showcase quality Australian lamb and return value to levy- payers by growing the demand for the product.”