In the past few years, election campaigns have been creating a greater buzz than the result of the polls themselves - mostly, it is a foregone conclusion that BJP will win and Congress will lose.
In the past few years, election campaigns have been creating a greater buzz than the result of the polls themselves – mostly, it is a foregone conclusion that BJP will win and Congress will lose. This year Gujarat is set to go to polls and the contesting parties have brainstormed on their campaign strategy. The two major national parties, Congress and BJP have blown their respective trumpets for the Gujarat assembly poll by initiating a full-fledged campaign against each other. To start with, the slogan war between the rival parties has already taken off. Focusing to leverage the anti-incumbency sentiments in Gujarat, Congress coined the slogan of Vikas Gando Thayu Chhe (development gone crazy), while the BJP has also come up with the counter slogan of Hu Vikas Chhu, Hu Gujarat Chhu (I am development, I am Gujarat).
The theme “I am vikas (development), I am Gujarat” was launched in the presence of Railway Minister Piyush Goyal at a function in Ahmedabad on Thursday. The slogan devised by BJP is an attempt to explain to the voters that development has been synonymous with Gujarat since their rule. The audio-visual advertisements under Hu Vikas Chhu, Hu Gujarat Chhu, is a comparison between the pre-BJP and post-BJP scenario in the state. On the other hand, the slogan by Congress, Vikas Gando thayo che, is also getting attention by the people (especially netizens) in Gujarat. The Gujarat’s slogan targets the much-hyped Modi’s ‘Gujarat model’.
The contention for popularity on social media and catchy slogans have become the new trend of the election campaigns, especially since the general elections of 2014 in which BJP cashed on its ‘Abki baar, Modi Sarkar’ (Modi government this time) slogan.