Whenever you watch Jamie Oliver on television, merrily mixing up whatever ingredients are at hand to rustle up good, wholesome food, or traversing the countryside in a caravan truck, stopping at points to gather local produce and cook up steaming dishes in the countryside, you want to do just the same.
Whenever you watch Jamie Oliver on television, merrily mixing up whatever ingredients are at hand to rustle up good, wholesome food, or traversing the countryside in a caravan truck, stopping at points to gather local produce and cook up steaming dishes in the countryside, you want to do just the same. Rustic, warm and wholesome is what Oliver signifies.
Now, the renowned chef has brought two of his properties to India, Jamie’s Pizzeria, which opened in Gurgaon recently, and Jamie’s Italian, which opened in Vasant Kunj soon after.
With a large, open space, Jamie’s Italian is a buzzing place that has several open counters serving the food. The décor is what one would expect from Oliver, and it seems you are sitting at one of his TV show sets. Even before the food arrives, the warm, fuzzy feeling has enveloped you. The food is fresh, with a focus on the best of ingredients, and though the menu is limited, the pricing is surprisingly affordable. But then, the brand has been careful to advertise the restaurant as being just that.
Commenting on the launch of both brands in India, Oliver said, “I can’t tell you how excited I am to be bringing Jamie’s Italian and Jamie’s Pizzeria to India. Delhi is a vibrant, colourful, buzzing city with an already incredible food scene, so to be opening two restaurants here is a huge honour. The team has been training hard over the last few months so that all of our guests will have a fantastic experience. We’ll be serving up really beautiful, simple, great-value Italian food using the very best ingredients.”
Jamie’s Italian was founded in Oxford in 2008. Since then it has grown to more than 50 restaurants worldwide, and there are plans to open more around the world. The ethos behind Jamie’s Italian worldwide is to serve up honest, affordable, tasty food and provide superb service in a buzzy, relaxed environment. The restaurant focuses on being accessible, affordable and comfortable, and insists on the very best of ingredients, most of which are procured locally.
The menu is based on dishes you’d find people eating all over Italy, from bowls of fresh pasta that’s made on-site every day to mouth-watering grills and indulgent desserts.
Both the brands in India are being promoted by a joint venture between International Market Management, a London investment company, and Delhi’s Carnation Hospitality. On expansion plans, Jasper Reid, the spokesperson for Jamie Oliver’s restaurant brands in India, says they would like to gauge the response in Delhi first before opening more outlets.