foodpanda and Delivery Hero to close multiple acquisition-deals

November 19, 2014 6:05 PM

FHW Staff – Mumbai Global online food delivery marketplaces foodpanda and Delivery Hero have announced a series of separate acquisition deals. The acquisitions enable both companies to optimise their international growth strategy. foodpanda takes over TastyKhana in India, extending its position in one of the biggest food delivery markets worldwide. TastyKhana, started in 2007, has […]

FHW StaffMumbai

Global online food delivery marketplaces foodpanda and Delivery Hero have announced a series of separate acquisition deals. The acquisitions enable both companies to optimise their international growth strategy. foodpanda takes over TastyKhana in India, extending its position in one of the biggest food delivery markets worldwide. TastyKhana, started in 2007, has been one of the first food delivery portals in India. TastyKhana will remain an independent brand. Together, foodpanda and TastyKhana will partner with over 10,000 restaurants in India, covering over 173 cities.

foodpanda also acquires the Mexican food delivery businesses PedidosYa, SeMeAntoja and Superantojo and targets market leadership in Mexico. The group has been has been operating in the Mexican market since December 2012 under the hellofood brand. After the acquisitions, Mexican customers in 10 cities will have the selection from over 2,500 restaurants.

Delivery Hero acquires the hellofood businesses in Argentina, Chile, Colombia, Ecuador and Peru, and captures its market leading position in these markets, aggregating 17,500 restaurants across eleven countries in Latin America, including Argentina, Brazil, Chile, Colombia, Ecuador, Panama, Paraguay, Peru, Puerto Rico, Uruguay and Venezuela.

Ralf Wenzel, co-founder and managing director, foodpanda group, said, “The acquisitions allow us to extend our market leadership in India and improve our strong position in Mexico. Combined with our efforts in other important markets such as Russia, Brazil and South East Asia, where we already gained a leading position, we are best positioned to accelerate growth and become the ‘Amazon’ of food ordering in emerging markets.“

Niklas Östberg, CEO, Delivery Hero Holding, said, “Latin America holds a central role in our long-term strategy. With these acquisitions we further extend our leading position in a region with tremendous growth.”

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