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FHRAI Convention aims to bring local players on a global platform

The 51st Annual Convention of The Federation Hotel and Restaurant Associations of India (FHRAI) will be held between September 22 and 24, 2016 at Indore, Madhya Pradesh.

The 51st Annual Convention of The Federation Hotel and Restaurant Associations of India (FHRAI) will be held between September 22 and 24, 2016 at Indore, Madhya Pradesh. The convention themed, “Brand India”, will focus on sessions and panel discussions on subjects ranging from Innovative ways of Financing Hotels & Restaurants, Trends in Interior Design, Maximising Food & Beverage Revenue using Technology and Deployment of Mobile Wallets & Digital Marketing. Speaking to Food & Hospitality World, Bharat Malkani, president, FHRAI, said, “Brand India is about bringing our local hospitality industry and its various partners on a global platform. It celebrates Indian business, industry and it robustness. We want to honour the smallest member of our community – the nameless, faceless hotelier – for making India the global brand that it has become today.”

Malkani informed, “We had received over 500 registrations by the end of August and the true response will be seen at the convention. A number of new foreign and domestic brands are participating along with existing ones. We have an excellent awards ceremony on the final night and the results of the same are quite surprising to show changes taking place in the industry.”

Talking about what would be the major highlights of the convention, he added, “Our main areas of thrust are branding the Indian hospitality industry as a premier one in the world, creating a knowledge based environmentally sustainable hospitality industry for India and bringing forth food safety and hygiene on the forefront of Indian hospitality.”

On being asked why Indore was picked as the city for this year’s convention, Malkani remarked, “Indore is geographically the centre of India. It is a beautiful small town surrounded by virgin hospitality trails that Madhya Pradesh offers. There are places for pilgrimage, jungles, historical tourism among other things. It is a microcosm of Indian tourism. We at the FHRAI want to showcase not just the Mumbai and Delhi of India, but also the other beautiful cities.”

Adding his concluding thoughts on how the convention aids promotion of hotels and restaurants, Malkani opined, “Put 1,000 committed, passionate, committed hospitality professionals together for three days and the results are there for all to see.”

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