Fast forward

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Updated: October 05, 2015 11:07 AM

Whoever said the future is in your hands, was undoubtedly a wise person

20151015eh02Whoever said the future is in your hands, was undoubtedly a wise person. I wonder if they predicted the power of our palm. We have reached an age where most of our requirements, from food to fashion, are looked after just by a simple touch on our smartphones. It is delivered right at our doorstep, avoiding the traffic and time. This system works wonders especially for those who are a part of the ‘time poor-cash rich world’. Therefore, it is not surprising that our cover story this issue interestingly highlights the story of tech delivery and its robust growth. Our story states that the online food delivery market is growing at a fast pace.

A report by Internet and Mobile Association of India (IAMAI) recently stated that the online food delivery market in the country has witnessed an impressive 40 per cent growth in 2014, reaching Rs 350 crore. It also highlighted that the food delivery segment has now witnessed a lot of traction and is growing at a fast pace. Significantly, the online food delivery market constitute 17 per cent of the overall online services pie.

The QSR segment seems to be highly positive on the digital ordering business as the statistics are clearly tipping in favour of them. The future is getting all the more refined in this space. As per experts, in our cover story, the latest buzzwords in technology that can be seen and heard are geo-fencing, NFC, Bluetooth Smart or location-aware check-ins. Combined, these technologies and techniques make up a class called ‘mobile presence technologies’ which can communicate a customer’s proximity to a restaurant location.

Another interesting story in this issue is how Udaipur hotels are the most searched by Chinese travellers to India. While India does not figure in the list of the top 10 destinations for Chinese travellers (Australia, Japan, France, Hong Kong, South Korea, USA, Maldives, Germany, Thailand, Taiwan), but with prime minister Narendra Modi announcing e-visas for Chinese tourists, it will give a fillip to inbound arrivals from China.

Reema Lokesh

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