Chai Point deploys electric delivery scooter fleet

The core innovation in this delivery service is said to be the heat-retaining disposable flask that retains heat for more than one hour

Chai Point, one of India’s largest tea retail chain, has launched its tea delivery service – Chai-on-Call. The core innovation in this delivery service is said to be the heat-retaining disposable flask that retains heat for more than one hour. The space is getting bigger with Café Coffee Day recently announcing its coffee delivery service. Food delivery aggregators like Swiggy are catering to beverage delivery service needs for Chai Point, Café Coffee Day, Starbucks and other local players.

Chai-on-Call has now been given a boost through the addition of an all-electric delivery scooter fleet of more than 60 bikes. Green-T brigade is the company-owned fleet of these bikes being deployed across Bengaluru, NCR and Hyderabad. The company also confirmed that additional all-electric scooters will be deployed as the operations expand to Mumbai, and then Chennai.

“We believe that an electric scooter-based delivery fleet is not only great for our environment, but also gels great with our operational needs. We save fuel costs, don’t have to maintain fuel usage logs and are able to acquire two-wheelers at a lower cost thanks to government subsidies on sustainable transportation,” said Amuleek Singh Bijral, CEO, Chai Point.

Yangchen, head of delivery and channels, Chai Point, said, “The Green T-Brigade is a pioneer in eco-friendly delivery service. It is also proving to be the most economical way to deliver small ticket orders of even `100. We have partnered with Hero Electric and Ampere Vehicles under this initiative.”

Tarun Khanna, co-founder, Chai Point and Professor at Harvard Business School, said, “This is a novel, cost-effective and environmentally friendly way for us to solve the last-mile delivery problem for hot beverages. It’s pioneering even when stacked up against offerings worldwide.”

Sohinder Gill, CEO, global operations, Hero Electric, said, “Chai Point has set an example for others to follow by adopting electric bikes for deliveries in such a big way with a thought to contribute to the environmental contribution in every way they can. Hero Electric stands hand-in-hand in their endeavour for this cause, and is already offering after-sales and services at their locations wherever possible and plan to continue it for future.”

“Electric vehicles will grow rapidly in the coming years particularly for the delivery segments. In India, Chai Point is the first customer to embrace electric vehicles for chai deliveries. Ampere is extremely happy to support Chai Point in this initiative,” said Hemalatha Annamalai, CEO, Ampere Vehicles.

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