A calendar of Assam Tourism featuring Bollywood actor Priyanka Chopra has landed in a controversy with the Congress party objecting to her dress. The calendar is a part of the ‘Awesome Assam’ campaign of state tourism department. Priyanka’s dress has been also discussed by Assam legislators in the state Assembly with Congress members alleging that the actor’s dress was “immodest”. Priyanka is seen wearing a “frock” in the calendar, to which opposition Congress has objected.
The issue was raised by Boko MLA Nandita Das and supported by another Congress MLA Rupjyoti Kurmi. The latter demanded that the actor should be removed as the brand ambassador of Assam Tourism and some local face from the Assamese film industry be inducted. Kurmi told TIME8 website that “frock” doesn’t represent Assamese dress and the pictures of Priyanka on the calendar were not “sober”. She further attacked the ruling BJP government, saying it should not destroy the “prestige of Assamese society.”
Awesome Assam calender pic:
— PRIYANKA GLOBAL (@priyanka_global) February 20, 2018
Priyanka was appointed as the Assam Tourism Brand Ambassador in December 2016. The “Awesome Assam” campaign seeks to promote tourism in the state and the state government is said to be aggressively promoting brand “Awesome Assam.”
— Awesome Assam (@aweassam) January 13, 2017
Meanwhile, Assam Tourism Development Corporation (ATDC), Jayanta Malla Baruah, has defeded the calendes. He told local media in Guwahati that the calender has been made to promote Assam tourism across the world and Priyanka Chopra fits the purpose.