In a bid to give tough competition to the Chinese made Lakshmi-Ganesh idols this Diwali, a group of students in Arunachal Pradesh has been campaigning and promoting the locally (Swadesi) made idols as an alternative.
In a bid to give tough competition to the Chinese made Lakshmi-Ganesh idols this Diwali, a group of students in Arunachal Pradesh has been campaigning and promoting the locally (Swadesi) made idols as an alternative. The made in Arunachal Pradesh idols are being sold with a tagline — ‘Arunachal Laxmi Ghar Lao- Jyada Dhan Milega’ (Bring Home Arunachal Laxmi and get more wealth), according to Hindustan Times report.
Arunachal Pradesh Chief Minister, Pema Khandu and MoS Home affairs Kiren Rijiju, who hails from the state, are promoting the India made idols. According to Hindustan Times report, the product will be unveiled by the minister of state in the Prime Minister’s Office Jitender Singh today. A team known as ‘Arunachal Swadeshi’ group is spearheading the campaign. This initiative is an attempt to promote locally manufactured goods and to dissuade people from buying Chinese idols, a member of ‘Arunachal Swadeshi’ group said, as per the report.
Akash Likha, president of the group, said “The idea was to bring Arunachal Pradesh into focus. It’s an attempt to mainline the state and its people with the rest of the country, because a lot of people don’t know about our culture,” as per HT. The next product in line are Christmas decorations, followed by crafts from the state for the New Year, Likha added.
The push for Swadesi products assumes significance because the RSS-affiliated Swadeshi Jagran Manch (SJM) had already urged the government to enact a “Buy Bharatiya Act” which would make it mandatory for government departments to purchase only goods produced in India, as per PTI. The SJM also declared 2017 as the “Year of the boycott of Chinese goods and companies”.