AOC, the US $12.2 billion business conglomerate that designs and manufactures a wide range of LED and LCD displays for global distribution, today announced its foray into Indian smartphone and Tablet market with the launch of two 3G-enabled smartphones and a 3G calling tablet. All the products have been priced at sub-10,000 levels.
The company’s new products are targeted to young customers who are looking for devices at affordable prices.
Commenting on the launch, Atul Jasra – Business Head, AOC India, said, “The Indian smart-device market is undergoing an exciting phase – with the customers preferring features and value for money over high-decibel-branded products. Being a company which truly believes in enchanting the consumers with high-quality yet affordable products; we at AOC are proud to expand our offerings to the smart-device segments”.
He further added, “With this foray, we will further cement our relationship with our customers from erstwhile single-screen to multi-screens – monitors, smartphones and tablets. In addition, our service centres are spread across all the regions, which will further enable us to deliver seamless support and assured service to our customers.”
The entry-level E40 smartphone comes with a 4-inch multi touch display with a resolution of 480 x 800 pixels and dual sim slots. It has a 2-megapixel rear camera inclusive of LED flash and a 0.3 megapixel front camera, 512MB RAM and 4 GB internal storage which can be expanded up to 32GB. The device is powered by a 1.2GHz MTK6572 Dual Core processor and a 1600 mAh battery and comes with standard features like 3G, Wi-Fi, Bluetooth, Micro USB Port and FM Radio. The E40 is priced at Rs 4,490.
The premium M601 smartphone sports a 6-inch IPS capacitive multi-touch display with a resolution of 960×540 pixels. It is powered by a 1.3GHz MTK8312 Dual Core processor and features 8GB of inbuilt storage which can be further expanded up to 32GB via microSD card. It also features 3G, Wi-Fi, Bluetooth, GPS, Micro USB Port and FM Radio. Backed up by a 2100 mAh battery, 512MB of RAM, 5 megapixel rear camera with LED flash and a 0.3 megapixel front camera at a price tag of Rs 7,990.
AOC’s flagship tablet – D70V50G offers dual-SIM functionality and supports voice-calling. It comes with 7-inch capacitive multi-touch display with a resolution of 1024×600 pixels and is powered by 1.3GHz MTK8321 Dual Core processor. The tablet has 4GB of internal storage (expandable up to 32GB), 1GB RAM, 3000 mAh battery and 2 megapixel rear camera along with a 0.3 megapixel front-facing camera. It supports 3G, Wi-Fi, Bluetooth, Built-in GPS/ A-GPS with Google Maps, Micro USB Port and FM Radio. The D70V50G is priced at Rs 7,750 and is available in Black and Metallic Grey colour options.
All the three devices run on Android 4.4 KitKat and support 21 Indian regional languages and localisation in 11 languages with Adaptxt keyboard. Supports English, Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, Bhojpuri, Punjabi, Malayalam, Oriya, Maithili, Assamese, Konkani, Kashmiri, Nepali, Sindhi, Dogri, Manipuri.
The company is also offering 1 year free mobile security by F-Secure worth Rs. 1,000, free reading worth Rs 1000, 60 days free streaming and download of movies with YourMovies worth Rs 2000 and 30 days of free music streaming and download from any and all genres with Hungama music app worth Rs 1000 on every device.
The products are available in various leading mobile stores of Metros and Mini Metros, and shall very soon reach other parts of country.