Bollywood superstar Amitabh Bachchan has signed up as the brand representative of Chinese smartphone maker OnePlus in India, it was revealed today.
Bollywood superstar Amitabh Bachchan has signed up as the brand representative of Chinese smartphone maker OnePlus in India, it was revealed today. Astatement released by the company said that the “Association with the living legend reiterates the brand philosophy of ‘Never Settle’ and the company’s pursuit of perfection.” Highlighting the fact that they were engaged in pursuit of cementing their presence in India, OnePlus founder and CEO Pete Lau said, “As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way.”
Exactly what the link with the Bollywood veteran would spin-off for the company in India was explained by him as, “The association with Amitabh Bachchan will further strengthen this bond, give users a greater sense of purpose and help the brand scale new heights”.
Amitabh Bachchan tweeted:
— Amitabh Bachchan (@SrBachchan) March 6, 2017
Bachchan on his part explained how exactly he saaw the relationship with OnePlus panning out by saying. “Being a OnePlus user myself, I am thrilled to represent the brand in India and become a part of the passionate community of OnePlus fans to take the brand legacy ahead.”
The handset that Amitabh Bachchan was shown handling in the company’s photo was its latest release the company’s flagship smartphone OnePlus 3T which was launched in December, 2016. The smartphone is priced at Rs 34,999 for 128GB and Rs 29,999 for 64GB. The new OnePlus 3T’s predecessor was the OnePlus 3 that was launched in June, 2016. The colours in which this smartphone is available includes Gunmetal and Gold.
Here are some specifications of this phone: 5.5-inch Full HD AMOLED display | Qualcomm Snapdragon 821 processor at 2.35Ghz | 6GB RAM+128GB storage| 16MP rear camera with OIS, EIS +16MP front camera | 3400 mAh battery | Android 6.0.1.