‘Ambassador’ went to others due to lack of innovation: Union Minister Giriraj Singh 

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Kolkata | February 18, 2017 8:32 PM

Owners of CK Birla group inked an agreement with Peugeot SA of Europe earlier this month to sell off the Ambassador brand.

The iconic ambassador cars. (PTI)The iconic ambassador cars. (PTI)

Union Minister of State for MSME Giriraj Singh today said “lack of innovation” in Hindustan Motors was the reason behind the selling off of the iconic Ambassador car brand to European auto major Peugeot. “Hindustan Motors’ Ambassador went to others due to the lack of innovation,” Singh said at the Bengal Chamber awards for MSME event.

Owners of CK Birla group inked an agreement with Peugeot SA of Europe earlier this month to sell off the Ambassador brand. The manufacturing of Ambassador was discontinued in 2014. Stressing innovation in the field of agriculture and MSME sector, he urged people to come forward to form a policy framework on it.

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Singh also highlighted the Centre’s policies in infrastructure sector and raising the limit for collateral free loans among others. Asked about Rajiv Bajaj’s comment that ‘Made in India’ as ‘Mad in India’ after his company faced hurdles in launching new products, the union minister said “One single person does not make India.”

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