Congress party is seeking to get its mojo back after successive defeats in recently concluded polls in the politically crucial state of Uttar Pradesh, Uttarakhand and MCD polls in Delhi. The lack of clarity within its organising boardroom was evident in Goa where BJP embarrassed them even after the Opposition party at the Centre was number one party following assembly polls results. Now an apparent rift within Congress’ communication department has come to the fore with party’s media panellist C R Kesavan, who is the grandson of C Rajagopalachari, venting his frustration. In a tweet, Kesavan had said that he would resume television only when certain sections in the party cease to harbour their parochial north-south divide. It has been learned that Kesavan’s sudden jibe came after a feedback mechanism in the party’s communication department revealed his accent was hard to understand, according to Indian Express report. There is this feedback mechanism in the Congress communication department which is headed by Randeep Surjewala. Kesavan was not sent to any channel on the day when results of UP elections came out, which upset him. Apart from Kesavan, a few young media panellists have been fuming over the fact that on big days, they are sent to some insignificant channel at an insignificant time, according to IE report. They claimed that they were the ones who work hard for the party but the star spokespersons get all the credit.
Congress is banking big on media management cell to reach out to the people. Recently a team of 30 volunteers, mostly drawn from the Congress student wing, was working overtime in its social media war room, in south Delhi’s Jungpura area, to reach out to people through Facebook, WhatsApp and Twitter. The volunteers, mostly drawn from the NSUI, are working in three shifts round the clock spreading the party’s message to the electorate, as well as keeping contact with thousands of party workers through various social media platform, according to PTI report.
Take a look at C R Kesavan tweet
I will resume tv only when certain sections in party cease to harbour their parochial north-south divide. https://t.co/oBIdVYFVN9
— C.R.Kesavan (@crkesavan) June 13, 2017
A volunteer said they were focusing on the Congress road map on making the three municipal corporations financially robust, improvement in sanitation, health and education services. “During campaigning for the MCD polls, our reach through social media has tripled. We are also focusing on Facebook Live through which party’s vision for the MCDs is being spread by Delhi Congress president Ajay Maken,” a volunteer had said.
The volunteers have also formed nearly 100 WhatsApp groups of around 39,000 party workers whose feedback was used in the selection of candidates for the civic body polls. “These party workers regularly give us information in the form of text, video clippings and photos regarding campaigning by party candidates which is uploaded on different social media platforms,” he said.