Kahini Chakraborty – Mumbai
Alfaa UV, a market leader in industrial UV systems in India, has been continuously catering to the hospitality industry, wherein clean bateria free water is needed for drinking and cooking. Point of entry (POE) and point of use (POU) systems are both used depending on the need. Alfaa UV has products like HiFlo UV and EcoStream UV which are used for centralised purification, and point of use (POU) applications. The company caters to more than 1,000 hotels and restaurant chains using Alfaa UV application systems.
Speaking to Food and Hospitality World, Rajul Parikh, co-founder, director, Alfaa UV and president of Water Quality India Association said, “The hospitality industry also has large requirements of water for gardening, cooling towers and toilet flushing. Here recycled water is being used to conserve fresh water resources. Alfaa UV’s WWR (Waste Water Recycling) series are successfully used to treat wastewater post STP (sewage treatment plant) to bring down bacterial load without the use of chemicals. For swimming pools and spas, the use of UV is being preferred over chlorine, purely for health and environmental reasons. Ultrapool UV is Alfaa’s offering for this application.” In a new development on the air purification front, Alfaa UV’s UltraHVAC systems harness UV disinfection power to keep coils free of biofilm and contaminated air passing through ducts safe. Both air and water present a huge opportunity in the hospitality business, and Alfaa UV is promoting the cause with relevant products, education and service. A state-of-the-art manufacturing unit in Talegaon (Maharashtra), ensures that all products adhere to stringent quality norms. Investment in recruitment and training of service engineers to cater to pan India needs is also an ongoing process.
Alfaa UV also exports its industrial UV products to Europe, Africa and China. Lalit, JW Marriott, Novotel, ITC, Radisson, Trident, Taj Group, Shangrila, Leela are few of their prominent clients. When asked about the demands from the hospitality industry and how the company is working towards product development, Parikh informed, “This is an ongoing process. When we listen to the customer, we understand their needs in the disinfection space. Introduction of the UV air purification products and the swimming pool products has been a result of this process. Working closely with water treatment OEMs (original equipment manufacturer) to offer solutions that will integrate with their systems is also our strength.”