Kiran Phuria, Director – Marketing, Medx Technologies, talks about Medx Technologies' product focus and the company's plan for the year ahead with Raelene Kambli
Kiran Phuria, Director – Marketing, Medx Technologies, talks about Medx Technologies’ product focus and the company’s plan for the year ahead with Raelene Kambli
Tell us about Medx Technologies’s contributions in the field of radiology?
Medx Technologies, has been formed by a team of eminent engineers who have been in the Indian radiology market for the past two decades. Using their expertise in creating solutions for the past two decades, at Medx technologies we have designed and develop latest technology products which are in line with international specifications. Currently, at Medx Technologies we have a complete range of high frequency general X-ray systems, mobile X-ray systems and mobile C-arm imaging systems which are way ahead in terms of technology comparing to the existing products being marketed by competition.
What is Medx Technologies’s focus area in the field of radiology? What are the latest trends in this field?
For the past many years basic X-ray imaging market in India itself didn’t see any major changes in technology and almost things were stagnant with low frequency systems being the basis of imaging. With digital imaging becoming affordable from 2008 we have seen a change and this digitation process has brought about a change in the basic imaging technology as well. With the need of better imaging quality, high frequency x-ray systems have been gaining major acceptance in the new sales.
The latest trend in X-ray imaging of-course has been digitisation using CR but is now changing pace towards Direct Radiography (DR) Systems. To be in line with future market requirements, at Medx we have a range of DR solutions from the affordable series to the highest end technology products to meet a variety of customer needs. For high-end imaging requirements, Medx Technologies has collaborated with a few European and US companies to get technology from them and produce affordable systems in India.
What is the USP of Medx Technologies’s imaging products?
At Medx Technologies, our main focus has been in developing high frequency generators which are more stable to Indian power supply conditions and are future ready for DR solutions. We have been quite successful in doing this as we can boast that our high frequency generators have been working past three years without any voltage stabiliser requirements and a single day breakdown in the worst parts of the country where electricity is not stable.
Our dream to provide affordable technology is the basis of our product designs. We try to develop and create new technologies keeping in mind the vision to make it affordable. With some of our products released, we can surely say that we offer some higher end solutions at nearly 40 per cent lower cost than similar spec products available from the international market.
What is your opinion of the radiology market in India?
As said earlier, Indian radiology market for ages has not seen a sea change and the same is now taking place. Specifically talking about X-ray imaging there would be over 40,000 plus low frequency systems currently in use and many of them would be over 10 years. With new technology the market potential and growth is too high as most of the age old systems and old technology systems may be replaced with newer technologies in the next 5 years.
So with the ongoing changing trend we see a big opportunity in the Indian imaging radiology market.
What are your business plans for 2015?
We already have a basket of products to offer which range from the lowest end mobile X-ray to 50kW high frequency systems. This covers 80 per cent of the general market demand in India. For 2015 we have a lineup of new products which are currently undergoing necessary certification and would be commercially released soon.
In the next six months we are releasing high capacity X-ray systems with 65kW & 80KW, range of high end DR solutions, higher end C-arm imaging systems with cardio-vascular imaging capabilities.