Netherlands Archives | The Financial Express

Latest News

As WWDC closes, the theme is unmistakable: personalization, not just for effectiveness—but for trust. Indian marketers have long walked a tightrope between scale and sensitivity.

All about privacy: Highlights from the finale of Apple WWDC 25

Explained: Why Apple is shutting a retail outlet in China for the first time

Apple WWDC Day 4: Actions, icons, and always-on attention- How Apple is rewriting the B2C engagement funnel

On the monetisation side, App Store Offer Codes have been expanded beyond subscriptions to include consumables and non-renewing purchases

Apple WWDC 25 Day 3: Smarter funnels, better design, and marketing that moves with the customer

Covasant merges with konaAI and DCube to expand Agentic AI in risk management

If Day 1 of WWDC was about expanding surfaces, Day 2 was about deepening experiences.

Beyond the interface: Apple’s quiet WWDC 25 Day 2 updates marketers shouldn’t miss