The sentiment of working towards one’s own health has been tremendous since 2020 | The Financial Express

The sentiment of working towards one’s own health has been tremendous since 2020

In recent years, the health and wellness industry has experienced rapid growth.

Fatty liver, Fatty liver disease, exercise, aerobic exercise, health news,
Yoga asanas to stay fit and healthy. (File)

By Narendra Firodia

We have gone from interacting with a person to making a telephone call to now just clicking away! Yes, that is how the health and wellness sector has developed. How does it affect us, and how does it benefit us? Keep reading to learn more! In recent years, the health and wellness industry has experienced rapid growth. Furthermore, the healthcare industry is rapidly digitizing, as opposed to when you went to the pharmacy and handed the pharmacist your prescription for drugs or supplements. This has led to not only a change in how consumers care for themselves but also a change in how businesses deliver customer service.

The post-pandemic era was especially evident in the awareness of the importance of health and the convenience of online shopping. Factors that has contributed to this growth are multiple, including the growing emphasis on preventive health, the popularity of healthy lifestyles, showcasing yourself on social media, and the ageing population.

There has been a revolution in how people access consumer health products, services, and information in the health and wellness industry due to online platforms. Consumers have many more options for finding affordable health products and services. The convenience of at-home shopping is coupled with the possibility of learning more about a particular product or topic, as online shopping offers a 360-degree view of the entire product or matter.

With the advent of eCommerce, businesses have also had to adjust their supply chain strategies. Contrary to the past, when businesses dictated the terms of their relationship with their customers, today, the customers hold all the cards. Products are being delivered faster and more efficiently, and there has been a growing demand for faster deliveries. Consumer demands have forced sellers to innovate, and in this journey, modern supply chain management systems played a crucial role. The growth of E-Commerce and supply chains has resulted in a need for skilled and competent supply chain managers. The number of orders has increased, resulting in a greater need for management. It is called a “chain reaction” for a reason.

What can make the health and wellness industry stand out in a highly competitive market?

Everything has its advantages and disadvantages. The increasing expectations can make it difficult for businesses to maintain quality, honesty, and purity due to the sheer number of pressures from the market. Many false brand claims and deceptive marketing techniques are utilized in today’s market, making it difficult for consumers to believe any platform or product. Honesty is a quality that can always set you apart from the crowd. In recent years, consumers have become more aware of the products available to them. Business models should focus on building a solid foundation of support for products that do more than claim to benefit from a marketing standpoint but are helpful and honest products. To be successful in today’s deceptive marketplace, businesses must source responsibly and practice ethical farming practices. My goal has always been to provide my consumers with raw, honest, and authentic brands and products. I am, after all, a
consumer of my website.

It is essential to be selective when shopping online for health and wellness products and to conduct extensive research before purchasing. Online shopping websites offer a wide variety of products that claim to be high quality, but not all are authentic and trustworthy. How do you find the information that you are looking for? Here are some tips to help you purchase a genuine product. Making a mindful purchase requires you to keep the following points in mind:

  1. The first step is to read the details provided on the product page.
  2. Please ensure you are familiar with the product label and the ingredients used in its
  3. Before using the product, the instructions are to be read carefully. It is always wise to
    read the instructions on using a product if you are purchasing it without a prescription.
  4. Be sure to check for allergens.
  5. Verify that the product you are purchasing is still valid and has a long shelf life.
  6. Last but not least, check the delivery date to ensure you receive your order on

(The author is a Co-founder of The article is for informational purposes only. Please consult medical experts and health professionals before starting any therapy, medication and/or remedy. Views expressed are personal and do not reflect the official position or policy of the

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First published on: 30-01-2023 at 09:00 IST