Orange Health on Thursday announced that the company has launched its services in New Delhi as part of its ambitious geographical expansion plan. With this launch, customers across the NCR region including Gurgaon, Noida, Delhi, & Ghaziabad can now avail a wide range of diagnostic services in just 60 minutes from the comfort of their homes, with reports in 6 hours, the company stated.
Available all 7 days of the week between 6 AM to 10 PM, customers can get tested for over 1,000 diagnostic tests comprising both routine and specialised ones ranging from biochemistry, serology, hematology, flowcytometry, and molecular biology to COVID-19 RTPCR will be part of Orange Health’s offerings in this region, the company informed.
“For catering to the people of New Delhi with the best quality diagnostics services at speed, Orange Health already has two operational labs in NCR with another one likely to be operational in the near future. With an agile and efficient supply chain, customers will receive their test reports from the company’s state-of-the-art, NABL accredited labs in just 6 hours from the time of sample collection,” it stated.
Launched in Dec 2020 by Dhruv Gupta and Tarun Bhambra, Orange Health has so far provided diagnostic testing services to over one million customers and is among the highest-rated diagnostic labs in the country, it stated.
“As part of our footprint expansion, we are excited to launch Orange Health in Delhi NCR with our start-of-the-art diagnostic service offerings. In our launch phase, we are covering Gurgaon, Noida, Delhi and Ghaziabad, which is the largest diagnostic market in the country. With high internet penetration, traffic and risk of infection at labs, we are seeing an increasing number of customers adopt home collection for their testing, similar to their pattern of adopting digital services. In our early launch across Gurgaon and Noida, we have served thousands of customers in NCR- and they’re expressing a strong preference for speed, reliability and convenient offerings,” Dhruv Gupta and Tarun Bhambra, Co-Founders, Orange Health, said in a statement.
According to various industry estimates, NCR has been ranked as the biggest market for diagnostics services with $450 million in annual value. With Orange Health foraying into the Delhi-NCR market, the Bengaluru-headquartered healthtech startup is likely to see exponential growth in its customer base and top line in the coming months, the company claimed.