This campaign was launched on the occasion of World Breastfeeding Week and will run through the entire month of August
Johnson & Johnson India commenced a nationwide campaign, ‘I Pledge to Breastfeed’ to spread awareness on the benefits of breastfeeding and to encourage Indian moms to pledge to breastfeed their babies.This campaign was launched on the occasion of World Breastfeeding Week and will run through the entire month of August.
As a part of this campaign, Johnson & Johnson will be conducting over 600 healthy baby camps in hospitals and nursing homes across multiple cities to educate mothers about the benefits breastfeeding offers and how it helps develop your bond with the baby.
Renowned actor and celebrity mother Sonali Kulkarni, leading gynaecologist and lactation expert Dr Anjum Syed and renowned paediatrician Dr Girish Bhirud are eminent personalities who have lent their support to this campaign.
The panelists emphasised on the importance of mother’s milk and also spoke about how breastfeeding allows maternal involvement in feeding and maternal confidence; facilitates mother-infant interaction, bonding and attachment pivotal for socio-emotional development of the infant.
According to Dr Girish Bhirud, the need for frequent breastfeeding throughout the day and night ensures that babies remain blanketed with the Power of Mother’s touch. The Journal of the American Medical Association confirms that the power of touch between the mother and child during breastfeeding is the most important for overall cognitive development of the child.
Sonali Kulkarni added, “A mother’s touch can do wonders for the baby. Young mothers tend to breastfeed their babies only to satisfy their hunger. However, it has various underlying benefits besides gratifying hunger. The sense of touch is the first sense the baby develops right from infancy. Powerful touch makes for powerful beginnings. It’s time for mothers to unite and pledge to breastfeed. I urge mothers to join Johnson & Johnson’s ‘I Pledge to Breastfeed’ movement to create a nation where the children are powered by love, care and so much more. Because every child deserves a healthy start as there is no better way to do this than a mother’s milk.”