Aditya Birla Health Insurance launched

By: |
November 24, 2016 7:07 PM

To adopt a multi-channel distribution model to expand its reach across the tier-1 cities Aditya Birla Financial Services Group has launched its health insurance arm under the brand Aditya Birla Health Insurance Co Ltd (ABHICL). ABHICL is a joint venture between Aditya Birla Group and MMI Holdings, a financial services provider in South Africa. As […]

To adopt a multi-channel distribution model to expand its reach across the tier-1 cities

Aditya Birla Financial Services Group has launched its health insurance arm under the brand Aditya Birla Health Insurance Co Ltd (ABHICL). ABHICL is a joint venture between Aditya Birla Group and MMI Holdings, a financial services provider in South Africa.

As digitalisation is being adopted widely, new approaches in the health insurance sector are being used to boost customer engagement.ABHICL plans to do it by creating awareness and change existing consumer attitudes in health insurance, a company release informed. The company also informed that it plans to expand health insurance to a newer category of fit and healthy customers. ABHICL intends to introduce a chronic care management programme to cater to the needs of a growing Indian population of those suffering from five chronic lifestyle conditions.

Mayank Bathwal, CEO, ABHICL said, “With the launch of ABHICL, we want to focus as much on health as on insurance. Through our full range of retail and group health insurance offerings, we will look to expand the category as it will find relevance among a wider set of customers, including the young, health conscious and others dealing with the most common chronic lifestyle diseases. We aim to enhance consumer convenience leveraging the power of digital.”

On the distribution front, ABHICL will have a multi-channel distribution model across agency, broking, bancassurance, direct marketing, online channel and more. The agency channel will start with nine branches across top seven tier-I cities and will expand its reach in the next couple of years.

(with inputs from Mansha Gagneja)

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.