Ertiga and XL6 Launch in the MPV Segment: We will raise the aspirational quotient | The Financial Express

With The New Ertiga and XL6, we will raise the aspirational quotient: Shashank Srivastava, Maruti Suzuki

With The Ertiga and XL6 launch coming up, Maruti is hoping to increase volumes and trying to up the aspirational quotient with new styling, technology and features.

With The New Ertiga and XL6, we will raise the aspirational quotient: Shashank Srivastava, Maruti Suzuki

With the new Ertiga and XL6 launch around the corner, India’s largest car manufacturer, Maruti Suzuki India is getting ready, and as per the carmaker, the segment has grown significantly in the last few years. Maruti Suzuki commands over 61% of the market share in the segment.

With the new launches, the company is hoping to increase the volumes as this time it is trying to up the aspirational quotient with new styling, technology and features.

In an exclusive interview with Express Mobility, Shashank Srivastava, Executive Director, Sales & Marketing, Maruti Suzuki said, the MPV segment is seeing a new set of customers who want these vehicles for lifestyle purposes. Earlier large families used to buy these vehicles but now singles and couples are eyeing these products for travel and road trips.

Get live Share Market updates and latest India News and business news on Financial Express. Download Financial Express App for latest business news.

First published on: 14-04-2022 at 13:39 IST