With the new Ertiga and XL6 launch around the corner, India’s largest car manufacturer, Maruti Suzuki India is getting ready, and as per the carmaker, the segment has grown significantly in the last few years. Maruti Suzuki commands over 61% of the market share in the segment.
With the new launches, the company is hoping to increase the volumes as this time it is trying to up the aspirational quotient with new styling, technology and features.
In an exclusive interview with Express Mobility, Shashank Srivastava, Executive Director, Sales & Marketing, Maruti Suzuki said, the MPV segment is seeing a new set of customers who want these vehicles for lifestyle purposes. Earlier large families used to buy these vehicles but now singles and couples are eyeing these products for travel and road trips.