Royal Enfield ensures it can meet the demand for Hunter 350 | The Financial Express

Royal Enfield ensures it can meet the demand for Hunter 350

The company has 3,000 outlets across the globe, out of which 2,000 plus are in India and 800 plus are in international markets.

Royal Enfield ensures it can meet the demand for Hunter 350
The company unveiled the Hunter 350 motorcycle at Rs 1,49,900 for the base retro variant and Rs 1,68,900 (ex-showroom Tamil Nadu) for the metro variant.

Royal Enfield has revealed that the new Hunter 350 has received the highest number of bookings in comparison to the company’s other motorcycles. The two-wheeler manufacturer is confident that it can meet the demand and is prepared for the upcoming festival season surge. At the launch of Hunter 350 in Hyderabad, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said that the company is targeting the younger demographic of buyers looking for a compact, agile and cool-looking motorcycle.

The Hunter 350 was launched in India in early August, and deliveries began on August 10. The waiting period is somewhere between one month and two months, especially in the markets such as Tamil Nadu and Kerala, where the bookings are quite high. Royal Enfield produces the motorcycle at its factory in neighbouring Oragadam.

Yadvinder Singh Guleria, chief commercial officer, Royal Enfield, said it has a million per year capacity and it can utilise the unused capacity to cut the waiting period. “We are ensuring that Hunter 350 is available in the market and as the booking are overwhelming in places such as Tamil Nadu and Kerala, there could be a waiting period of one or two months, not beyond that,” he said, while speaking to media persons on the side lines of the launch of the Hunter 350 in Tamil Nadu.

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According to him, Hunter 350 has got the highest number of bookings in comparison with all the models launched by the company so far by apple-to-apple comparison, taking into account the number of days it has been launched.

Refusing to divulge the number of bookings it has received, he said that it has been only over two weeks now and the response was overwhelming.

He said Royal Enfield has got a 25% market share in the 150cc and above category in Tamil Nadu and with the overall bookings for the Hunter 350, Tamil Nadu’s share is at double-digit.

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The company unveiled the Hunter 350 motorcycle at Rs 1,49,900 for the base retro variant and Rs 1,68,900 (ex-showroom Tamil Nadu) for the metro variant.

With three factories in Chennai and three CKD units in Colombia, Argentina and Thailand, the company is also making inroads in the international market, he said. The company has 3,000 outlets across the globe, out of which 2,000 plus are in India and 800 plus are in international markets. It sells the products in almost 60 countries.

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