Maruti Suzuki Rewards, a fully digital loyalty program by Maruti Suzuki India has strengthened its collaboration with Indian Oil Corporation (IOCL) to offer additional benefits and convenience for Maruti Suzuki customers.
The carmaker has updated the Maruti Suzuki Rewards App to incorporate new functionalities after April 1, 2023, which it says will be available to over 8 million Maruti Suzuki Rewards members, who can easily enrol for the XtraRewards program.
The IOCL-related section of the Maruti Suzuki
Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki India said, “Maruti Suzuki Rewards is a fully digital loyalty program, offering a bouquet of delightful services to customers by providing a premium, reliable and benefit-driven post-purchase experience.”
Saumitra Srivastava, Executive Director (Retail Transformation), Indian Oil said, “We believe that this partnership will help IndianOil better understand consumer behaviour of car drivers and thus enable us to provide an unparalleled experience, as we strive to consistently enhance our engagement in this segment.”
In addition to XtraRewards points, the IOCL section of the app will also allow customers to view access to washrooms, convenience stores and air-filling, at the fuel pump of their choice. The earlier functionality of locating and navigating to the IOCL fuel pump of their choice will also be available for customers.