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April 10, 2026
An initiative by
Overview
Winning the Home Screen: Unlocking Mobile Growth Strategies
This invite-only roundtable unites mobile growth leaders and experts from across India to initiate strategic discussion on user acquisition, deep linking, attribution accuracy, and retention journeys. The session will dive into practical use cases and real-world tactics on how Indian organisations convert downloads to daily active users and secure prime real estate on customers' home screens in their user journeys.
Event Pictures
Target Audience
Digital & Performance
Marketing Leaders
Growth
Leaders
Mobile App
Marketing Leaders
Product
Leaders
Discussion Points
User Acquisition in Native Apps
How brands use contextual deep links (QR codes, referrals) to drive quality installs and accurate attribution despite privacy limitations.
Frictionless Onboarding with Deep Linking
Post-download strategies to route users directly to personalised experiences (wallets, loans, credit scores) to reduce drop-off and build immediate value.
Securing Home Screen Real Estate
Mobile web-to-app conversion tactics using smart banners and contextual prompts during high-intent moments (EMI calculators, account opening).
Privacy-First Attribution & Measurement
Consent requirements and privacy regulations through aggregated reporting, full-funnel link graphs, and fraud protection while measuring ROI across acquisition and retention.
Reengagement & Retention Loops
Reactivation strategies via email, WhatsApp, and push notifications with deferred deep links to personalised offers, converting lapsed users back into active customers.
Cross-Channel Growth Optimization
Omni-channel strategies prioritise LTV over acquisition spend through desktop-to-app and offline-online measurement.
Speakers
Aastha Arora
Product - Growth & Strategy,
Aditya Birla Capital Digital
Akshat Singhal
Digital Head,
Enterr10
Almas Palanawala
Growth Marketing Manager,
Lionsgate
Husain Ronaq
Associate Vice President - Growth/Digital Marketing,
SET India
Niraj Shetty
AGM - Marketing &
Communication,
Global Pay WSFx
Nupur Srivastava
Head of Growth,
JetSynthesys
Pranjali Sanap
Senior Product Manager - Digital Channels Internet Banking,
Leading Indian bank
Pratyay Patil
Senior Enterprise Account Executive
Branch
Suraj Sungar
Sr. Performance Marketer,
Neela Film Productions
Event Agenda
REGISTRATION
WELCOME ADDRESS
PRESENTATION (WINNING THE HOME SCREEN: UNLOCKING MOBILE GROWTH STRATEGIES)
ROUND TABLE DISCUSSION
VOTE OF THANKS
Followed by networking cocktails and dinner.
Venue
Jio World Convention Centre BKC
Jio World Centre, G Block, Bandra Kurla Complex, Bandra East, Mumbai, Maharashtra 400098
