Best Use of MarTech for Brand Building

Best Marketing Automation Project

Marketers have always looked for ways to raise efficiencies, and automation is the latest tool in their arsenal. Using a single platform to manage every aspect of a campaign from start to finish enables seamless and simplified omnichannel marketing, improves sales efficiency and frees the marketing team up to focus on adding value to their other work. We are looking for evidence of how automation has changed and improved your or your customer’s marketing efforts – case studies, with outcomes, are essential.

Best use of Technology to Revolutionise Customer Experience

This category is designed to recognise excellence in enhancing the customer experience of a brand, at any stage of the journey, but ultimately leading to a demonstrable and tangible commercial result. Submissions must outline the nature of the impact that the brand was seeking to address, and how the technology deployed was effective in doing that. Where relevant, the submission must show how the impact of the tech was felt by multiple departments.

Best use of VR or AR

This category is designed to focus on the use of virtual reality or augmented reality platforms to deliver more effective marketing. Submissions must explain the circumstances in which AR or VR was selected a necessary or appropriate tool to meet the program objectives, and how the deployment of this technology was integrated effectively into a wider program and mix of channels. It must also demonstrate how effectiveness was measured and seek to explain how the AR or VR solution increased the success of the campaign through its usage.

Best Use of Martech for Social or Influencer Marketing

This category is designed to reflect the role of technology in enabling social media marketing or influencer marketing, for a specific program or as part of a wider strategy. The submission must explain the objectives that the social or influencer program was designed to achieve, how it fitted into any wider marketing or business context, and how the platform or platforms deployed increased its effectiveness or enabled efficiencies. It must also demonstrate results and ROI, and how any related revenue was attributed.

Best Use of Personalized MarTech

This category will recognise innovations that not only understand the true value of customer experiences but also find new ways to tap into our platform, build exciting use cases, and level up their personalization efforts.

Best Consumer Experience O2O

This award recognizes new online-to-offline products that deliver new and compelling consumer experiences using mobile as the core strategy. Nominees must have demonstrated a new or innovative approach to consumer shopping experiences.

Best Use of Digital or Hybrid Event Tech

Within the continuum of events, there’s a balance that businesses need to find to create the right combination of in-person and virtual offerings based on their needs, audience, and strategic goals. The judges would like to see how organisations have leveraged digital or hybrid tech for their business upliftment.

Best Use of Digital Content Program

Best Use of MarTech for Demand Generation

Leading companies purchase an enterprise-grade Martech stack but struggle to fully realize the benefits of their investment and measure end-to-end marketing performance. This category will recognize service providers and companies that have achieved measurable impact through MarTech and increased their demand in the market.

Best Conversational Analytics Platform

This award is open to speech technology vendors (text, speech, call recording, and call analytics) who can evidence innovation and market success.

Best Innovative Marketing Campaign