Exceptional customer experience! Isn't that the most important yet the most aspirational expectation of all businesses today? Well, the pandemic crisis has transformed the way customers interact with businesses. Beyond offline interactions, consumers are switching to digital platforms, paving way for digital experiences. The hyper digitalisation wave made enterprises swiftly pivot and focus on digital channels. However, reimaging customer experience almost completely became an imperative to enable and secure customer loyalty and expand their user base organically. Delivering an impactful customer experience is now involving many modern ways. Communication remains the center of it. Hearing what the customer is saying and responding to it, then posing follow-up questions that move the relationship forward. This one-day phygital summit promises to bring together the best of the customer experience leadership community to share ideas and learn how to tackle the new-age CX challenges.
The FE FuTech Awards, will recognise and award some of the most innovative work/initiatives/projects from the last 2 years (March 2020 till March 2022) with the use of Artificial Intelligence (AI) and MarTech and created a measurable impact on society or on businesses.