Best Podcast

This award celebrates podcasts that appeal to their target audience and ensure the utmost accessibility and efficiency for their listeners.

Best TV promos

Any video-based promo created to promote a film, series of films or made for TV movie. (Entries cannot be for titles which are currently in theatrical release).

Best B2B Campaign

Features like strategic goal formulation, timely execution and intensive evaluation should be included.

Best B2C Campaign

Features like strategic goal formulation, timely execution and intensive evaluation should be included.

Best Branded Content

Recognises an idea communicated through a short film, commercial or video that premiered on the Internet and promoted a brand, product or service for commercial purposes.

Best Small Budget Marketing Campaign

Recognises an innovative and creative digital campaign which was executed on small budget (under 5 Lacs) and yet created an impact.

Best Launch Campaign ( New Launch & Re-Launch )

Judges will look for proven understanding of the target audience and marketplace which is incorporated into the strategy and execution, while it will be advantageous to state results in context in order to underline their success. Entries focusing on a relaunch should be able to present a significant and obvious update or change to the product, service or brand in question.

Best Mobile Ad

You could provide evidence such as click through performance, conversions and direct responses.

Best Video Ad

For an innovative strategy or campaign that has engaged the target audience with well-placed video ads.

Best use of Analytics/ Big Data/AI

Cases where a solution to a specific business challenge was found through the use of Analytics/Big Data/AI/Machine Learning

Best Campaign Released Under Search

Examples of click through, conversions and direct responses

Other metrics that show objectives have been fulfilled

Return on investment for a client budget"

Best Campaign Released Under Programmatic

Entries should demonstrate:

Imaginative use of data

Creative placements

Integration across platforms

Best Social Media Campaign

 Entries could demonstrate:

Examples of click through, conversions and direct responses

Other metrics that show objectives have been fulfilled

Most Effective Use of Performance

Along with obvious benefits through return on spend, the technology, service or SaaS platform may provide a competitive advantage for its subscribers or allow them to do business in a smarter way. Judges will be looking for an innovative product and evidence of its evolution along with proof of customer adoption, results, and satisfaction.THIS AWARD IS OPEN TO:Advertisers Agencies Publishers Networks Tech

Most Effective Use of Data

The jury will be looking for an intelligent use of first, second or third-party data to bring a competitive advantage or new revenue stream. Entrants should highlight how the use of data has driven a company or campaign to success, which could be defined as new customer acquisition, retention, increasing ROI, market voice, engagement or anything else fitting in-line with brand objectives.

Best Anti-Fraud Solution (Cross Device)

Fraud is one of the biggest threats to the digital advertising world, costing advertisers millions of rupees per year.Entries for this category need to show evidence of how they prevent ads appearing on fraudulent impressions across online and mobile.

Best Influencer Campaign

Judges will be rewarding a creative, well executed and effective influencer marketing campaign that has met or exceeded the stated objectives from the client.Judges won't be looking purely at ROI, referrals or social mentions but a mix of elements that enabled the influencer campaign to perhaps complement other channel activity, drive sales, engagement or market share.This category may be entered directly from a brand, agency, advertiser, publishers or networks and could be a collaboration between multiple stakeholders.THIS AWARD IS OPEN TO:Advertisers Agencies Publishers Networks Tech

Best Work In Press Advertising

Recognises the best advertisement which is done for the print.

Best Work On Out-Of-Home (OOH) Advertising

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in a metro or non metro region. (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

Best Campaign Released Under Experiential Marketing And Activations

This category recognises brands that deliver an effective event or experiential campaign for consumers such as pop-ups, stunts, guerrilla marketing, projections and ambient media. The experience could be physically tangible, digital or virtual, but the case should be clear on its results and be focused on the event itself. The jury will expect to see how the brand has developed its interaction with the consumer and brand awareness. The winner will be able to demonstrate the tangible benefits for the brand ideally including business results as well as impressive campaign metrics.

Innovative Use Of Existing Medium - Metro & Non Metro Cities

Brand that has used the OOH medium in a unique manner or in a manner not seen before in metro and non metro cities.

Best/Innovative Brand Fit Within Existing Media

Use of OOH as a medium by any brand in its plans, where the brand has been integrated with the medium in the most innovative manner.

Most Innovative Use Of Digital OOH Media - METRO

Brand that has used New Media/Digital OOH medium in a unique manner or in a manner not seen before in metro cities (For example Digital Screens at Restaurants, Offices, Buses, Trains, Railway Stations, Airports, etc.)

Best Campaign In Radio

Recognises a campaign which has a clear and insightful brand strategy on radio.

Best Travel & Leisure Campaign

The jury will be looking for a publisher or advertiser that has excelled within the travel & leisure vertical. The minimum requirement is a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused. THIS AWARD IS OPEN TO: Advertisers Agencies Publishers Networks Tech

Best Retail Campaign

The minimum requirement is a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused.

Best Campaign In BFSI

This includes banking firms, financial institutions & services vertical, insurance firms & lenders. Entries should show clear objectives, innovation & creativity, strategy, clear ROI and demonstrable results.

Best Technology & Telecoms Campaign

The Jury will be looking for a publisher or advertiser that has excelled within the technology & telecoms vertical. Judges will be on the lookout for a holistic view of activity, however entrants should include campaign data, ROI and examples of innovation for a competitive edge.This category can be entered in collaboration with clients and should be campaign focused.

Best CSR Campaign

Recognises a campaign designed to drive awareness of issues and positive influence they have had on the society at large. Entrants should be able to point to customer and employee engagement, the linking of the CSR initiative with the brand identity, and the results and benefits obtained

CSR Leadership Award

This award will be given to an individual or organization who has contributed to the promotion of all aspects of Corporate Social Responsibility, including the environment, sustainability, community partnerships, education and poverty alienation to name but a few.

Best Environmental Excellence Award

The company that has successfully implemented a major project or programme in areas such as: Energy Efficiency, Extended Product Responsibility, Green Product Design, Waste Reduction, Sustainable Business Practices and Water Conservation. The company that has integrated environmental performance into its sustainable development strategy and has delivered proven business benefits.

Best Workplace Practices

This category includes employee ownership plans. The company will have policies and programmes in place that show the respect they have for their employees and how much they value them. How far has the company gone to take care of its employees? Dependence care, layoffs, health provisions and employee training are some of the areas that will be looked at. Privacy at work, improving quality of life at work, fostering lifelong learning and the implementation of employee ownership plans are also examples of good practice.