India’s marketing playbook is being rewritten by digital and AI. Digital now accounts for over half of total marketing spend, with the digital ad market expected to hit about ₹59,200 crore by 2025, even as brands grapple with the shift to first-party data, new privacy norms, and pressure to prove ROI on every rupee spent. At the same time, many teams are stuck with fragmented tools, siloed data and unclear outcomes from their martech investments.

The FE Martech Summit & Awards brings together CMOs, CDOs, growth leaders and martech innovators to cut through this complexity and focus on what works—using AI, automation, data platforms and analytics to drive real business results, not just dashboards. Through high-impact sessions and India-specific case studies, the summit explores how to choose and simplify stacks, orchestrate data, balance brand and performance, and build AI-ready marketing teams, while the awards spotlight the campaigns, stacks and solutions that are already setting the bar for martech excellence across sectors.