Was it honestly the best?
Cause I just wanna see the next ….
Yeah the past was honestly the best
But my best is what comes next…
Best moment is yet to come…
On June 10, K-pop group BTS dropped a stunning music video titled ‘Yet To Come’ from their anthology album ‘Proof’ and we saw Suga, RM, Jin, J-Hope, Jungkook, Jimin and V crooning these almost prophetic lyrics. Little did the ARMY know that these words would gain a different meaning all together as the septet announced an indefinite pause in their collective musical journey four days later on June 14.
Since the Festa dinner video, which is usually the occasion to celebrate the K-pop pioneers’ anniversary, the internet is filled with numerous ‘hiatus’ newsbreaks, clarifications from BTS members such as RM and V. But what exactly is so special about these Bangtan Boys why it matters beyond just the world of music? Well, in case you are wondering all this, here’s the cheatsheet to the maddening universe of K-pop sensation BTS.
BTS or Bangtan Sonyeondan hit the musical circuits with its debut single album ‘2 cool 4 Skool’ in 2013. A year later, the group’s second album ‘Dark & Wild’ was released. But it was the second Korean studio album ‘Wings’ that catapulted BTS to new highs. It was the first album by BTS that sold over one million copies in South Korea itself. By 2017, BTS became a global icon with non-Korean listeners enjoying its upbeat music and youth-empowering lyrics.
The popularity of the group can be gauged from the fact that the behind-the-scenes film version showing concerts and touring routine of BTS sold millions of tickets in South Korea. The documentary-turned-film titled Burn the Stage: The Movie sold over 14 million tickets in the opening weekend alone. From addressing the United Nations for ethical equality to making a White House trip to voice racial concerns, BTS has always been the group that has done more than just song and dance routine. The members of the group has immense following on individua level also.
The supergroup behind great hits such as ‘Butter’, ‘DNA’ and ‘Dynamite’ and more is a prolific money machine for not just its management company but for South Korea as nation also. Reports suggest that out of every 10 tourists that visit South Korea at least 1 or 2 visitors make the trip solely for seeing BTS. The Forbes says that as of April, 2020, BTS’ celebrity earning was staggering $50 million. The K-pop icons are the only non-American band that has earned $170 million while touring in 2019 itself. The only other group that can boast such numbers is legendary Metallica.
While the fans have been extremely emotional-yet-supportive of the septet’s decision to pursue solo careers, the company managing BTS has faced the investors’ ire. As of Wednesday, June 15, Hybe’s share tanked to its all-time low. Since its debut in trade market in 2020, the ‘hiatus’ announcement wiped out much of its $1.7 billion market value. J-Hope remains the richest among all BTS members with $26 million earnings. He is followed by Suga with nearly $25 million earnings.