Voonik, a fashion marketplace for women, has unveiled its first TV ad campaign featuring ace Bollywood director, Farah Khan. The video promotes the idea that every day is an occasion to be fashionable. This concept is highlighted with the campaign tagline, “Har Din Fashion Karo”.
Voonik appointed Mullen Lintas as the agency behind its TV ad campaign and the film has been produced by Jamic Films with Nikhil Rao as the director. The commercial will be aired across leading TV entertainment and lifestyle channels from January 10th, 2016 onwards.
“Through this TVC, we aim to engage with ‘real women’ between the ages of 21 and 35 who desire to be fashionable but often make an effort only on special occasions. For too long, fashion has been the preserve of a few and the real woman was never part of that movement,” said Voonik CEO and Co-Founder, Sujayath Ali.
“Voonik changes that by giving them easy access to the largest collection of women’s fashion with over 15 Lakh products, by showing them an insanely relevant shopping feed through an intelligent engine that understands their personality, tastes, lifestyle and budgets and through a fabulous shopping experience that is enjoyable and engaging,” added Sujayath.
Speaking on the ad film, Shriram, Iyer, National Creative Director, spokesperson Mullen Lintas said, “Voonik wanted us to create a very simple yet appealing film that would hit a chord with its female customer base. Our idea is based on the insight that every woman has an innate desire to dress up and look good, no matter what the occasion.”
“Sometimes, we just get too caught up in conventions. This campaign encourages women to seize every opportunity to celebrate her beauty .The TVC aims to encapsulate this message and create a deeper connect with the women audience through the use of Bollywood-centric elements. Farah Khan fits in with this concept perfectly through her strong association with all things filmy and the glamour quotient associated with her brand of cinema,” added Lintas.
The TVC airs on Jan 10th at 8 pm on colors and colors HD during the screening of the Stardust awards 2016, co-hosted by Farah Khan.