Sultan first day collection: Salman Khan, as expected, has scripted a giant success for himself yet again in Bollywood managing to power the movie’s earnings to a whopping Rs 36.54 crore. Indeed, this is a stupendous number that is going to pose a huge challenge to all rivals in 2016 including close friend Aamir Khan’s ‘Dangal’. Sultan satellite rights have already been pre-sold to Sony, but the amount has not been revealed.
While Sultan collection prediction was of anything between Rs 35 cr to Rs 40 cr, eventually the fact that Eid holiday was shifted cost Salman Khan. However, this is expected to be restricted just to Sultan first day collection. Nevertheless, Sultan advance bookings ensured that the massive numbers kept rolling ever higher. A signal triumph for Bhai whose reputation nowadays is burnished brighter every movie that he releases.
To put Sultan 1st day collection in perspective, check out Salman Khan starrer’s budget: The film was made at a mammoth cost of Rs 90 crore, which included cost of production that came in at Rs 70 cr and to a lesser extent the cost of print and publicity of about Rs 20 crore.
While that was all about ‘paisa’, here are the numbers as far as the infrastructure on the ground is concerned. Sultan was released in some 5,100 screens across the world, with the lion’s share of 4,000 being just in India. It takes quit a lot to ensure this big a release and only the top actors manage to pull it off. It requires a big reputation and an even bigger mass following. Salman, on both counts obviously scores very high.
So, whichever way you look at it, this loyal mass following has ensured Sultan opening day collection goes down in history as a massive success in Bollywood.
And no, that is not the end of the road. With the word-of-mouth expected to be very positive, as were the movie reviews, and no rivals on the scene or down the line, the next four days (opening weekend collections) are expected to deliver a better and better result.
The highest sum spoken so far about Sultan opening week collection is Rs 175 crore. On current form that looks very achievable although the Rs 200 crore mark too looks deliciously within reach, except that would be in the nature of mission impossible. But with Salman Khan, you never know. It will depend crucially on Friday and Sunday’s figures even though it would require a huge effort – kind of achieving a mission impossible.