Sultan box office collections: Superstar Salman Khan is refusing to say die! Sultan collection has risen by just Rs 1.05 crore to take the big India-based number to Rs 293.80 crore even as he eyes a massive milestone – the Rs 300 cr club entry. Like in James Bond movies, Salman thinks a last gasp effort will turn a certain setback, albeit minor, into a huge victory. But unlike the British spy thriller where umpteen attempts are not made to script a victory after one has already been secured and the curtain is brought down to everyone’s relief, Salman thinks he does need to do the very opposite. Success+ is his mantra, presumably.
It is no one’s case that Sultan is not a successful movie. It is! Any movie that has logged Rs 562.76 cr by day 23 is triumph personified. But Salman Khan wants the Rs 300 cr club entry desperately and is willing to keep his movie in cinemas chugging away regally, but as for as keen watchers of the industry are concerned it is happening in painfully slow-motion.
There is nothing in it for the actor as far as can be seen. He needed to overtake Aamir Khan’s Dhoom 3 to become the No. 2 film in India and that he achieved with ease, courtesy the momentum the film created in its extended opening weekend and thereafter cruised to the new record. His movie remains in that spot as far as its India collections are concerned. However, this huge achievement was soon eclipsed by another movie.
Rajinikanth starrer Kabali hit the cinemas backed by unprecedented hype across the country. There was not even one niche left uncovered by the superb marketing drive unleashed by Rajinikanth. From down south to up north, the crowds thronged the cinemas in mammoth numbers. Ditto in foreign markets. However, while Rajinikanth has raced to a massive lead as far as worldwide collections are concerned, yet Kabali is still stuck in the Rs 200 cr mark area in the domestic market.
However, Sultan has been put in shade when it comes to worldwide collections. While the Sultan box office collections are at Rs 562.76 cr, Rajinikanth’s Kabali raced past the Rs 645 crore mark. There is no way Salman Khan can get back the initiative to stop Rajinikanth or make Sultan get there. The idea is, to realise what reality is and understand when to give up. But in Salman Khan’s world, there is irreverence aplenty, but Bhai may be far from reality when it comes to putting a full stop on anything he does.